Today it is very
important for businesses to create a user persona as it helps to know the exact
needs of customers and modify the business module accordingly. But maintaining
it is not an easy task as it requires market knowledge, research and active user’s
insight that helps businesses to reach a different peak.
In the current
scenario, with the help of latest technologies, devices and mobile
applications, the tuning between machine and humans has evolved, though it was
started evolving since the first-time man put a wheel on an axle, but now it
has improved into large extent only because of user persona. Let’s discuss,
what exactly it is?
What Is User
Persona?
A user persona is a
fictive representation of ideal customers, it generally based on the behavior
patterns of the target audience, goals, user’s needs, and current market
trends. It contains four basic information related to users:
§ Header
§ Demographic Profile
§ End Goal(s)
§ Scenario
Why Do You Need A
Persona?
If you are a mobile
app developer or an IT solution provider company, then it’s very important
for you to understand who your audience is and who will be using the product.
Because knowing the audience will help you to make a decision that is
appropriate to you and your business. User’s persona clarifies the behaviour of
the target audience by answering the following questions:
§ Who is the ideal
customer?
§ What are the
current behaviour patterns of users?
§ What are the
requirements and goals of users?
For any successful
project, it is very important for developers to understand the needs of users
as their spelled-out persona will help you to effectively identify the user
needs and which techniques are essential to the overall value proposition.
Let’s discuss the
benefits of creating a user persona before developing an app:
Benefits of
creating a user persona
Following are the
useful benefits of creating a user persona:
1. Provide a better understanding of the customers’
need
Defining and
satisfying the needs of the target audience are the key goals for creating user
persona. If you have a clear understanding of your audience needs, you can
address them with an intelligent UX/UI for your mobile app or website.
While designing your
mobile application, always keep in mind that your design must be appealing
enough to attract the attention of users as it gives your audience in-depth,
unbiased reviews to convert fans out of potential customers.
2. Know your customer's online activity
Collect the data of
your potential audience, it will help you to get the better understanding of
how and where your customer spends their online time. This data allows you to
create your ads and content more adroitly since now you know where you will find
the most potential audience.
For example, these
collected data could recommend you the strenuously spend the majority of their
time online on newer social platforms such as Snapchat and Instagram instead of
Facebook. This new information is useful for tailoring a more effective content
and advertising strategy for your mobile application.
3. Develop steady brand language
When you create
user persona and share it with each team members then all members become aware
of how to handle the audience from different persona groups. This method allows
you to create a steady brand language so that the sales team gets a better
understanding of hot leads. Thus, creating a user persona can help you to
increase your conversion rate.
4. Create a higher customer lifetime value
It also avows you
to gauge the group of audience that is more likely to be valuable to your
company. It shortens the sales cycle and makes marketing more efficient. With
the clear understanding of target group, your sales and marketing teams
unfailingly spend more time on the right channel for getting better sales for
your business.
Summing up
The user persona is the go-to method
for promptly identifying user needs. With the help of real data of archetypical
users, mobile app development team can design an app that
confidently meets the needs of the broader consumer base.
Overall, it helps in throughout the
entire product development phase and combines additional user experience design
methods for launching a useful and usable solution. Feel free to contact us!
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