Ten
years ago, Amazon introduced product personalization, now, as huge amounts of
data are easily available to marketers and businesses, they are actively
participating in changing the customer experience using mobile app
personalization on a granular scale.
Technologies
are the main reason behind personalization at scale for companies of all sizes
and once they achieved their predefined goal, they developed a fruitful
relationship with customers and the ability to offer a frictionless customer
experience.
For
years now, we’ve been hearing about the benefits of personalized mobile application development and
now it already strikes the floor to bombarded with marketing and advertising to
offer a tailored experience to customer to enhance online brand visibility.
No
doubt mobile application solutions are
the most leading medium for businesses to attain great heights, however,
without personalizing experience mobile app users move away too fast.
Therefore, instead of going with a static experience this won’t live up to the
user’s expectations, go with actual needs of users and identify the ways to
fulfill that without any compromise.
Firstly let’s discuss what
exactly mobile app personalization is?
What is Mobile App Personalization?
The mobile app personalization
is the process to build a customized mobile application that can meet the
customer requirement instead of a broad, one-size-fits-all experience for all
the users.
In
mobile app personalization, all the features are based on customer preference
for their particular needs that can generate attention without losing the grip.
According to research, there are more than 1.5 million
apps are on the play store and around 66% of apps deleted immediately by users
due to unfriendly features and the ones who don’t delete, use them rarely.
Thus,
owning a personalized mobile application will be a tough competition for your
competitors. So ask your mobile app developers to
tighten up their belts to make the apps user-friendly, by keeping user’s
expectations in mind.
Benefits Of Mobile App Personalization
Following are the benefits of
Mobile App Personalization:
Builds loyalty –
When
users feel they are important, they love to visit again at the same shop and it
reflects on your ROI that you are not just invested in them but also know them
personally. Mobile app personalization allows vendors to know the purchase
pattern of their customers more closely by collecting the data from all
channels to create a personalized profile.
In this way, they can send
offers and notification directly to the user app and can know whether they
interested in the offers or not.
Enhances Engagement –
We
live in a world, where everybody wants instant gratification, and customers’
expectations have imitated that. A smooth customer experience is only possible
through real-time engagement that spans touch points and multistage journeys.
There are countless ways
through which mobile app development companies can personalized customer journey only they need to embrace
new technologies like machine learning, IoT, AI etc. to keep up with the
impregnation of touch points.
Retains Users-
If
your mobile app works on a subscription basis, then it is must to retain app users.
Retaining does not simply mean keeping the users engaged with your content,
images or with attractive features, it is also about expelling the obstacles in
the renewal procedure. When mobile applications are personalized on the basis
of user’s behavior patterns and subscription status, it will help you in
nibbling users who are more certain to drop off.
That’s
the reason; mobile app developers and designers are trying to modify the apps
to attract user-traffic and to make them likable to users, so they can enjoy
all the app features easily.
Drives More Purchases-
For
every online business, it is very disappointing when users leave their shopping
cart mid-way without making a payment and this is a most common conversion
problem seen in mCommerce mobile apps.
However, as a marketer, you can’t send a push notification to all users to encourage
them to check out, as not all of them will be having items in their cart. So,
by using data based on user-behavior, you can narrow down the segment of users
which you want to target and can use demographic data to determine what kind of
product and content they like the most.
Summing Up
According
to a recent survey, nearly half of all shoppers made impulse buys from
personalized recommendations and nearly three-quarters show disappointment when
they do not experience some type of personalization. Approx. 44% of
buyers will become repeat buyers if they have a personalized shopping
experience.
Above
mentioned figures clearly show that successful custom mobile app development is
solving real challenges smoothly and become the reason of making happy,
long-term customers.
So,
have you got an idea for the next great app? Let us know about it and we will
be happy to help you. Contact us today or visit Consagous Technologies.
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