Maximize Your App Downloads Using App Store Optimization

“Mobile is not just a platform. It is an opportunity to transform your business.”

                                     

If you’re a mobile app developer and want to get your app out to the masses, you know how difficult it can be without a proper strategy. Ranking in the app store and search result can be unattainable goals, especially for those who you’ve just launched a new mobile app.

But with the help of some basic app store optimization, you can go a long way, as it becomes nectar for mobile app development to gain recognition in App Store

According to statista, app discovery is one of the biggest marketing challenges for nearly 50% of app marketers. Therefore appreneurs started focusing on App Store Optimization (ASO).

Let us dive down to know the ins and outs of ASO:

What is App Store Optimization?

Application Store Optimization is the way to improve the ranking of mobile application on google play store and App store so that it can appear higher in query items. The higher visibility generates more traffic to app’s page to increase the number of downloads.

After the cursory look at the App Store Optimization, it’s time to discuss the factors that increase the ranking of mobile apps.

Scoop of Facts

According to a research, 47% of all US iPhone users search mobile applications in the App Store while only 10% find apps due to being featured on a top chart, and 9% through Apple’s featured screen.

On the basis of study completed by AppShots “53% of Android users and 47% of iOS users found their last app through app store searching “, and mobile application with simple features and appealing screenshots increased downloads by 30%.

According to the study, “there were 1.2 billion app users, and this number is expected to balloon to 4.4 billion by 2017. The same research expected 82 billion apps to be downloaded in 2013, with the number swelling to 200 billion by 2017”.

The Importance of Ranking in App Store Search

Mobile app development companies went through trouble of building a successful mobile app with slick functionality that’s ready to add value to its users. Previous testers and users were raving about it but there were some major issues like person who already know about it can found it in app store. And this problem needs to be addressed before a competitor swoops up your audience.

There is no substitute for high rankings in app store search, on the basis of trends strategies also get changed time to time. Even if your mobile app will get featured on a top search result the resulting downloads won’t be as great as you’d think.

Top Ranking Factors in App Store Search

The components that Google Play uses to figure out the ranking of applications are different from the factors utilized by Apple but there are certain factors which are common for both apps stores.  

Keywords Are Your Foundation

Just like everything in SEO, keywords are the foundation for getting apps found in various app stores. Of course, start with a keyword in the app title, and choose it wisely. One big change to the Apple App Store as of September 2016 was limiting the character count from 255 to 50 characters. This means tightening your word choice; the idea is to find the correct balance between the app’s name and some keywords. Remember, this will also be your app’s URL, so choose wisely.

As the number of mobile apps is increasing day by day on google play store and App store, it’s important for apps to get positive store ranking. For this search engine optimization (SEO) can help you by targeting the right audience, only the approach to marketing apps needs to be strategic. Before discussing the components that affect the mobile app ranking, let’s discuss what exactly App Store Optimization is?

Number of Downloads

According to the Fiksu, the number of app downloads is directly proportional to application store rankings. If you want to increase your app’s downloading, then use proper SEO strategies so that your app can easily visible on search result page.

Select the Right Title

For ASO, it is very important that your app name must contain the brand purpose as well as the appropriate keywords otherwise it may fail to generate traffic to the app page. A recent study of Incipit revealed that apps that have keywords in their titles ranked 109% better than those without.

Write an Engaging Description

Your mobile app description is what that decide the fate of your app i.e whether the audience will download your app or not. So it should be informative as well as catchy that tells your customers how your mobile app can provide value to them.

To make it more pleasing use relevant screenshots and videos and insert appropriate keywords in the description so you can naturally boost your downloads.

Use an Eye Appealing Icon

To make a splash and attract users create an appealing icon for your app as it is the first thing that audience will notice. As the various apps are available on Google and App store, so make sure that your icon design will not similar to other apps.

An easy way to design an amazing icon for your app is to check some of the well-known top ranking apps of your category. This will give you a rough idea of an icon; however, it is important that your icon should be unique enough so that viewers do not get confused.

Summing up:

App store optimization is not an easy task, but it’s excessively important to take an app to the next level and allow it to be found by the target audience. Using these tips can help you to make your apps successful.  

An ASO service offers a platform to mobile app development companies to maximize revenues by getting more often discovery on app stores and dominate the market. So, have you got an idea for the next great app? Or looking to market your app. Let us connect with us.  Call us at +1 (512) 333-1321 or Mail Us at projects@consagous.com or visit Consagous Technologies.

The Importance of Mobile Gestures in Boosting App User Experience

Years ago, when Apple launched its first iPhone, people went crazy for touchscreen mobile phones. There was not only tapping on interface anymore but nibbling, escalating and swiping. It was a huge hit. Touch gestures in mobile app development have become extensive.

In the starting, there were only a few elementary movements. But, with adding combinations like double touching, long pressing, long press dragging etc., the era of gestures started mushrooming. New features are continually coming but, the cynosure remained on natural behavior and congenital workflows.

Today, in-app gestures in mobile application development are so natural to us that we don’t even consider it unique. Most of the mobile phone users may not know a single gesture by name, but they spend most of the time in figuring out and learning them.

What Kind of Touch Gestures Are There?

There are various gestures in all shapes and sizes are listed in the graphic below. All these gestures are already very common because all mobile phone users are used to them. All these touch gestures are used across all the mobile application platforms, so the user becomes habitual with this experience and can control gestural.

Designing touch gestures for applications is not an easy task, it requires strong planning, excellent ecosystem, appealing designs, and conceptual foundation. Lacking any of these elements may risk the value and ROI of the finished product.

It is very important for mobile app developers to keep all these gestures within the reach of user’s thumb as most of the mobile phone users use the thumb for navigation. So, all the app functionalities need to be concentrated.

 

Importance of Touch Gestures over the Buttons

Save Time

It saves user’s time by reducing the number of steps required to perform a particular action. Now, in mobile phones, everything is one-touch away. Because of smart gestures, actions including search, surf, and click, are become easier.

Save Space

Gestures are the logical way to make your app aesthetically pleasing and clear. Navigation through touch gestures removes unnecessary icons and numerical buttons on the screen that provides breathing space to an app without creating a mess. Touch gestures also provide more space for valuable content and let the user do a valuable task without any distractions.

Engaging

Gesture increase engagement and provide tactile experience, which is really enjoyable. It also makes interaction with content more natural and spontaneous and also makes us believe that we are interacting with something tangible. Engaging interaction can give users a sense of accomplishment that the reason we become more immersed in this experience.

Give Your Users Clues

While designing a mobile application always keep in mind the needs of your target audience. During mobile application development, give your users clues about the availability of gesture and guide them about the gestures step by step. Start by showing only the most relevant options for interactions. There are various visual interaction design techniques are available to increase user experience.  

Role of animation in gesture-based mobile app development

Gestures are closely linked to animations in mobile application development as it plays an important role in nurturing an illusion of interactivity for app users. When animation paired with Gestures, it makes the brain believe that it’s interacting with touchable objects and also provides visual feedback to the user. Without animations, users wouldn’t get the idea of successfully completed a gestural action.

Now in every innovative gestural interaction, animation has become standard. It feels so smooth and spontaneous that countless list-based applications adopted this gesture simply by convention.

Things you should take into consideration before designing a gesture-based interface

Increased User Effort

Most of the gestures are difficult to learn or remember. Let’s take an example, in most mobile apps a single finger gesture means one thing, the same gesture with two fingers means another, and yet another with three or four.

Lack of Feedback

Most of the gestures do not leave any record behind their path, which means if one makes a gesture and gets a wrong response, there is no information available to help understand why this happened.

Lack of flexibility

Most of the gestures are not consistent across mobile apps yet and are not always flexible for users. Even a simple gesture of swiping over an email item work differently in various mail apps.

For example, in Apple Mail, for deleting an unread item user should swipe left and in Gmail, swiping to the left marks an email as unread.

Conclusion

The gesture-based user interface has solid possibilities to enhance the user experience, they are also a powerful mode of interaction. Today designing a mobile app without gestures may cause a downfall for you. So for the app success, design a meaningful gesture and tie it to an action and allow the gesture to linked with the particular action.

Before integrating mobile app gestures, mobile app developers need to make sure about the proper visual analysis tools, like touch heat maps, tracking, optimization, and troubleshoot these user actions. Never forget “Seeing is believing” so make your mobile app appealing as well as seamless to use. 

Consagous specialize in business-centric mobile app development solutions. Please contact us at +1 (512) 333-1321 Or email us at projects@consagous.com or get a free quote HERE

Best Mobile App Development Ideas to Maximize ROI

The mobile app development companies are rapidly growing and evolving. According to the Lopez Research, more than 80% of the companies are building a strategy for scaling application development in their existing business model.

Frankly speaking, integrating an app into a traditional business model is a tough row to hoe. At the pace through which devices and operating systems are changing, it’s very hard for mobile app developers to cope up with this speed, but here there is a do and die situation for them.

Today the digital environment is very much app-focused with 3.8 million apps on Google Play and 2 million in the App Store.

Still, some people may miss the new concept of the app in the App Store and App Store. Here we are ready to share the best app ideas with you.

Latest Trend of Mobile App Development

According to statista report “in 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising”.

These are the emerging trends of mobile app development that going to change the world of mobile applications.

Let’s start the ideas that will surely help you to accelerate your mobile app development process:

Artificial Intelligence (AI)

Undeniably AI leverage a potential to enhance user experience and according to Gartner, by 2020, it will be integrated with almost every software. With the help of AI, businesses can introduce personalize brand, infuse connected cars or a customer service through chatbots.

After the realization that AI can solve the mammoth task calmly, mobile app development companies started focusing on it to compete with the competitive market.

Today most of the mobile apps and services that we are using in our daily life are based on artificial intelligence. Here are a few existing applications that may help you to generate your own app idea:

Siri

It is a virtual assistant introduced by Apple Inc, uses voice queries and a natural-language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Internet services.

Netflix

It’s an American top media services provider, offers online streaming of a library of films and television programs including web series.

Fyle

It manages business expenses. With the help of Fyle mobile application, employees can scan, upload, and track company receipts.

Blockchain

A number of startups based on blockchain technology are growing day by day, previously only Fintech industry was availing the benefits of this amazing technology but now it has found its way into a huge range of industries.

For companies, the most interesting ideas for blockchain mobile app development are smart contracts, digital voting, distributed cloud storage etc.  

Augmented Reality (AR)

AR is the integration of digital information with the user’s environment in real time, it uses the existing environment and overlays new information on top of it. On the basis of Global Industry Analysts, “the worldwide market for Mobile Augmented Reality Mobile Apps are anticipated to achieve US$3.9 billion by 2020”.

Augmented Reality idea can be implemented in the Automobile Industry, Restaurant business, Tourism, Health Care, etc.

Telemedicine

This new trend has shaken the world with its huge potential of evaluating, diagnose and treat patients at a distance using telecommunications technology. Today Telemedicine and Telehealth open the door of opportunities for doctors and patients as they can communicate via video chat, doctors can examine their patient using a mobile application and can prescribe drugs, and check symptoms on the basis of their behavior.

Now, this striking evolution has become an important part of the American health care infrastructure and many other developing countries are also working to integrate it into their traditional healthcare model.

Currently, there are various successful telemedicine apps are available in the market. If your business is connected with healthcare industry than this a right time try your hand in telemedicine mobile app development.

On-Demand Mobile App

This process is used in providing on-demand services or products.  On the basis of demand services, mobile app development flow, design, features and target audience will change.

If you want on-demand mobile application development then first you should brainstorm about it.

It doesn’t matter whether you are running your own business or planning to do so. The on-demand mobile app is best for both conditions, simply choose any and get on with it!

Internet of Things

Internet of Things, a breakthrough technology is taking the mobile app development service into a frictionless road. With this bolstering technology businesses are becoming more efficient and effective.

Now IoT industry is become a multi-billion pound industry, by 2020 more than 100 million devices will be projected to connect with private networks or the Internet.

Mobile app developers can avail this technology for creating healthcare monitoring systems, smart parking, smart roads, music players, wireless sensor systems etc.

Business insider predicted that businesses will raise their spending on IoT solutions by 2021, it will hit $6 trillion by the end of 2021. Venture capitalists will continue to pour their funds into the IoT to improve customer experience in almost every industry.

Final Words

The mobile application becomes an integral part of every business. Implement unique mobile development app idea before someone else implement it.

So, have you got an idea for the next great app? Let us know about it and we will be happy to help you. Contact us at +1 (512) 333-1321 or visit Consagous Technologies.