Mobile App Development Economy 2019

“App Annie’s 2019 State of Mobile report has a bevy of factoids and projections enterprises need to consider as they take on their mobile and digital transformation strategies”.  

According to App Annie “Consumers are expected to spend $120 billion in app stores in 2019”. That spending figure is expected to be five times in the growth rate of the global economy.

• Global app downloads reached 194 billion in 2018, up 35 percent from 2016.  Emerging markets are leading the growth.

• Social and communications apps account for 50% of time spent on apps. Time spent in apps globally grew 45% from 2016 to 2018.

• 720 billion hours were spent globally in social and communication apps in 2018, increased by 30% from 2016.

• On the basis of App Annie, most amazing apps of 2018  contained in-app subscriptions.

• With the help of mobile applications, retailers are making progress.

• Peer-to-peer shopping apps such as eBay, MercadoLibre and Shopee touched 1 billion downloads.

According to market experts of the Top Mobile App Development Company USA, the mobile app development industry is the fastest growing industry, and it’s not gonna slowing down in the future as well. For technological advancements, it is necessary to give a glimpse into the mobile app development trends of 2019.  

These mobile app development trends will bring many new opportunities for entrepreneurs and startup owners. Without discussing more on the mobile app market, let’s check out the upcoming trends that are thoroughly researched and analyzed by our technical head.

1. Artificial Intelligence & Machine Learning

Artificial Intelligence for Mobile App Development and Machine Learning mobile app development both have dotted their feet deeper into the mobile app industry. If we talk about AI, it mainly strengthens the designing of intelligent machines that behave like humans.

This technology has mainly made itself obvious in the form of chatbots, whereas Siri, which is the combination of AI and machine learning, has become an important part of the mobile app innovations.

In the upcoming year, the use of AI will not be limited to Chatbots and Siri. There are various companies like IBM, Microsoft, Google, and Oracle are heavily investing in AI technology. In fact, these companies are also developing apps and data integration, analytics and system, and identity management autonomous.

In effect, as per the IDC report, more than 75% of workers, who are using ERP solutions, will now leverage the capabilities of AI and Machine Learning to expand the proficiency in the workplace. It means AI and machine learning are going to revolutionize mobile apps industry, with significant opportunities for innovation for the future of apps.

2. Blockchain Technology

For the past few years, Blockchain Technology has created a great impact in the market. This advanced technology allows Blockchain Software Development Company to create tamper-proof records across multiple computers and gives the ability to track transactions with greater confidence and security.

In 2019, experts are expecting that technology will be more widely adopted by companies, especially mobile app development companies.  

3.On-demand Apps

On-demand mobile app development economy is the most expansion economy is the world and is also known as the sharing economy. It fulfills customer demands on an immediate basis, by allowing quick access to services. In the beginning, the on-demand business model was an imminent bubble in the world of mobile applications and now it becomes a future of the mobile app industry.

Irrespective of the size of the business, almost all the mobile application service provider companyhas embraced on-demand based solution to make their business future proof. According to the same survey, 86.5 million Americans, around 42% of the adult population have used at least one on-demand economy service. With these figures, we can say that On-demand technology will not gonna fade away anytime soon, it will allow startups and enterprises to develop an on-demand solution to provide quick access to services and goods.

Conclusion

This mobile app development trends will shape the future of the mobile app industry in 2019. Through these trends, entrepreneurs can get an idea about which latest technologies they can adapt to mobile app development. With the most suitable technologies, you can fulfill your customers’ demand. So, if you want to develop a mobile app for your business, you can book our free consultation and discuss your queries with our expert software development team. 

Top 8 Benefits of SaaS Based Mobile App Development

If you want to launch your SaaS projects in the market than 2019 will be the best time to do so because now you have a couple of different options. Previously, there were only a few platforms to develop SaaS projects that fallen out of favor for computing needs, especially for business. But now mobile app developers have multiple choices in their hands.

SaaS is the best option to develop business-centric mobile apps as it holds a number of benefits that range from low cost, easy maintenance, zero space breach, and the freedom from worrying about system upgrades. Other than these, there are various other enterprise side benefits that mobile app development services offer such as Easy expansion to the foreign market, Service delivery automation, and zero chances of piracy. All these reasons have created a huge demand for the SaaS offerings for soothing the processes of millions of SMBs around the world.

The Rise of Mobile SaaS Applications

There is a number of industries that are moving with SaaS mobile application with the hope of increasing their real-time users and user engagement count along with the sake of making their business a top name in the market.

SaaS mobile app development solutions are taking over a number of brands belonging to the small and medium enterprise level, across industries. Factors like increased user base, user engagement, and easier deployment have been driving the businesses who are in the SaaS domain or are willing to enter, expand their business strategies to mobile apps.

Let’s discuss in deep the benefits of SaaS based app development services.

Benefits of SaaS Mobile Application Development Services

These are the reasons why you should invest in a SaaS application development:

Improves Efficiency

SaaS mobile apps act as a comprehensive app and negate the requirement of multiple apps. Also, as these apps are tailored to suit your working style, it enhances employee productivity and in turn business ROI.

Offers High Scalability

A traditional mobile app solution is built in say a way that they cannot capable to handle multiple resources and processes. For the growing business, these mobile applications may not be able to handle the load of an increasing number of active users. To resolve this problem, mobile app developers start working on SaaS products as they can handle a huge amount of traffic and can be scaled up easily when the need arises.

Secures Your App Data

The custom mobile app, solely made for your business can strengthen your data security system, as necessary security measures will be taken care of according to your business needs while mobile app development.

Integrates With Existing Software

Custom mobile apps built taking into consideration your current business software and hence are guaranteed to integrate well and function without any errors.

Easy to Maintain

SaaS mobile applications are easy to maintain, mobile app developers, who build it get its complete control and don’t depend on others for any changes. In regular apps, if developers want to change any functionality than it won’t be easy for them to tweak the app easily. Therefore it is beneficial to have a custom mobile app for daily business operations.  

Improves Customer Relationship

SaaS business apps allow you to send personalized messages and notification related to your products and services. It helps in improving customer relationship with existing customers and as well as open the doors of new opportunities. Additionally, SaaS mobile applications allow you to access client details and receive feedback, which is important for long-term customer relationships.  

Real-time Project Access

Having a SaaS-based mobile application for your business is beneficial for employees as well as organizations. It helps you can easily synchronize your phone with your desktop and have access to all your work documents, tasks, calendars, etc.

Record Digital Files for Accountability

SaaS mobile applications improve accountability and also serve your customers better by tracing their footprints in the current market. These records can be directly stored in secure locations and can be accessed by only authorized staff.  

In the end

Consagous – Get excellent design & consulting from a Mobile App Development Company you can trust. We Promise to deliver exceptional mobile experiences to grow your business.

If you have an idea and required a dedicated mobile app development team for your business, we can offer you the services of our experts. Consagous Technologies has a pretty solid footing on mobile app development. So reach us today and grow IT together let’s connect with us at projects@consagous.com or free quote Here.

Why Node.js is Perfect For Enterprise Mobile App Development?

The technologies are changing by leaps and bounds and forced enterprises to redesign their business processes. As the digital revolution has moved well in the form of convenient mobile app development that let you book cab or order food from anywhere at any time to simplifies lives.

To streamline the mobile application development process app developers community come up with Node.js to facilitate mobile app developers so they can complete their task in a short duration. Its popularity has dramatically changed the face of enterprise mobile app development today and now it’s become difficult to imagine efficient mobile app development without  Node.js.

Node.js is an open source server environment which is built on Chrome’s V8 JavaScript engine. It is a fast, free and scalable web server for web applications that’s the reason mobile app developers preferred JS framework over other frameworks to avail various web and security benefits. So we can conclude that Node.js is the first choice of the developer community but does it is good for enterprise mobility solutions?

Does Node.js is good for enterprise mobile app development?

Enterprise mobile app development comes with their own unique set of challenges. They need to be able to track business growth, maintain employees connectivity, store confidential data and can track employee performance. Clearly, enterprise mobile app developers need a very robust language to develop an enterprise app and Node.js is a perfect fit.

Node.js is a remarkable language for enterprise app development as it built on Chrome’s V8 JavaScript engine. It enables mobile app developers to develop the most high-end enterprise apps with ease. Over the last decade, adoption of Node.js has significantly increased, giving a boost to its very active community of developers, who have collectively added over 190,000 Node.js modules over the years.

Insights

According to W3Techs, most of the popular websites like Flickr.com, Thesaurus.com, Dictionary.com, and Healthline.com are built using Node.js development.

On the basis of a study, there are nearly 501,481 live websites and 156,658 unique domains present. All over the world, the US is the top leading country using Node.js for mobile app development while India has approx. 3,302 websites using this framework.

According to BuiltWith, approx. 772,790 websites of the entire web are using Angular.js and 402,414 sites are using Backbone.js. The following diagram shows the usage of Node.js development for web applications.

Top Advantages of Using Node.js in Enterprise Mobile App Development

Here are some of the Node.js qualities that make it well suited for enterprise app development:

1. Real-Time Web apps

Node.js mobile app development allows you to create real-time web apps at escape velocity.  Therefore, it’s the first preference of mobile app developers when it comes to creating multi-user real-time web applications for gaming apps and chat apps.

In Node.js, the architecture driven by events serves both the client side and the server side is written by JavaScript, therefore, the synchronization process is fast and in an arranged manner.

The event loop through the web socket protocol works in TCP and handle multiuser function to avoid HTTP overload for Node.js mobile app development.

2. Easy Coding

Node.js development allows web developers to code in JavaScript for both the server and client. Hence, it easily transfers data between the client and the server to coordinate the work simultaneously.

Meteor, a web application framework created via Node.js supports the same codebase for the client and the server.

When we made data changes in the server, it instantly appears on the web page that shows this Node.js fulfil all the needs of the mobile app development process and renders fast scalable network apps.

3. Reusable RESTful APIs

Node.js is a strong enterprise level language, it focuses on reusable RESTful APIs which are the most formative way to develop extensive software systems. Node.js does this with the help of APIs that can manage large volumes of data by connecting to the backend, keeping things lightweight and efficient.

4. Large NPM Registry

Large NPM Registry is another great feature of Node.js, it can hold over 190,000 modules, and more being added every day. These are open source modules easily available on GitHub that mobile app developers can easily use and can tweak according to their needs.

This flexibility encourages mobile app developer to create a full-fledged mobile application and enrich their experience and user satisfaction. Node.js also facilitates code-sharing amongst team members and increases productivity and efficiency.

Summing up

Node.js mobile app development has brought a great revolution in the IT industry. The world most popular brands such as eBay, Walmart, Yahoo, etc use Node.js to enjoy fast and scalable network applications. It is really a blessing for a mobile app developer and should be included in the mobile app development process.

Consagous is a leading mobile app development company in USA, UK, UAE, AU, and India having a team of expert Node.js mobile app developers who have successfully delivered various projects. If you are looking for any sort of consultation, solution, service based on Node.js for enterprise mobile app development, you can contact one of our executives at +1 512 862 2456 or drop your inquiry at projects@consagous.com or Free Quote HERE.

Market Your Mobile App Without Burning Extra Money

In today’s digital world, people are depending more on their mobile phones for all connected experiences, whether it’s watching a movie, reading the news, catching up on social media or making purchases. Most of the companies have adopted mobile app development in their landscape and prioritized in the business model. However, for mobile app developers, it is very challenging to marketing their apps especially before raising funding or start making revenue.

Usually, mobile app development companies spend millions of dollars on marketing their app to get users and after while fail to retain those users. Therefore, initially, it is good to focus on a minimal viable product and reaching out to prospects for feedback. At this stage, it is pointless to spend much on marketing. Below are several marketing strategies you can adapt to get your first few thousand users:

Organize events

Partner with different venues and sponsors to organize events, it’s a great way to attract new users and create touch points with existing ones. Venues and co-working spaces are always looking for publicity and many of them would be happy to host you if you promise a certain number of people. You can also find food sponsors easily by reaching out to the marketing manager of the company.

Write blog posts

Blog posts can be a good way to enhance website visibility on search engine result page. Content about the relevant and compelling topics on your website can give a bounce to your product by increasing the user traffic on the website.

Use Google AdWords, Google Trends and Keywords on the basis of your target audience as it will help you to increase your post reach and allow you to generate more genuine viewers.  

Leverage social media channels

Social media holds great potential for marketers, it has changed the way we communicate, sale and buys. All the social media channels have a search bar that can be used for keyword search for searching specific conversations. Today Twitter, Facebook, Instagram, YouTube, and others social media platforms are used for free promotions, reach out to bloggers and influencers and collaborate with them or invite them to your events and offer them a free experience related to your service. Many of them will be happy to use your app and will include it in their videos or posts, wherever there is a good fit.

Create a Partnership

For Startups, it is very tough to burn money on marketing as they have always tight marketing budgets, therefore, they always look for free promotions. Email partnership proposals to different startups, events, and meetups to cross-promote with them.

Apply for speaking opportunities

Speaking at conferences, events and universities are an effective way to publicize your mobile application. To become a speaker, instead of applying online, reach out to event organizers. Conceptualize your idea and relay it like a story. Deliver your speech with full emotions so that people can relate to you more.

Press Release

Craft a press content including your mobile app development vision, the motto of the app and the problem you are solving through your app and send it to relevant writers. Search the writers who have previously published articles about them.

Campus Ambassador Program

Creating a campus ambassador program for college students can help you to form a team of pastors for your brand. Students are always zealous and motivated to get work experience with a startup so it good to utilize their talent in a fruitful way for marketing your brand. Created a program with fixed tasks for ambassadors and organize weekly meetings with them. Invite all ambassadors in your events and ensure they are enjoying and befitting form their experience.

Collect Feedback

User feedback plays an important role in evaluating the performance of the mobile app and to improve retention rates. Most of the entrepreneurs believe that some of their best ideas for app updates came from users. So if you want to market your mobile app within a fixed budget, try to build virality within the app itself.

Final Words

The app gives your customers the ability to interact with your business on their schedule. And as compared to emails, the open rate of Push notifications is also high that clearly shows that the mobile app is the best way to connect with your customers.

To make your mobile app popular among users, app marketing is very important but it can be difficult and pressuring. To make your app’s marketing successful, you will need creative mobile app developers who will ready to hustle, and we can help you with the same. With Consagous, you can come a long way without spending millions of dollars. Let’s talk.   

Growth Hacking Tips for Mobile Application

Did you know that about 75% to 80% of users uninstall apps within three months of downloading an app? That’s because most of the mobile apps are marketed to the mob, not to the right audience.

Once the mobile app developers developed and released the application on the app store, they feel that everything is completed but soon they realize, creating the app was just the beginning of the journey. To make mobile app up and running, it’s important to work on raising the number of active users and app installations from the target audience.

Here are the few useful promotional practices to reach out the paramount engagement with the target audience and convert them into active users.

Growth Strategy for Mobile Applications

Every enterprises or business want to reach as many app users as possible with the hopes of converting them into real active users but some challenges of markets hold their hands to do so. It’s important to a mobile app development company to schism these barriers otherwise they would make your app feeble in the Play Store.

Think mobile first but web second

Today, everyone’s talking about the mobile app, no doubt it leverage the huge potential of marketing but we can’t underestimate the power of the web as it also holds the dynamism of marketing that can help in raising the horizon of online businesses.

So it’s good to use all online marketing channels to promote your new mobile app and always make sure that the app goes beyond apprising your customers of new categories on your shelves. For that build a solid sales channel with customer data analytics, pre-ordering and delivery options and cost-efficient rewards program.

Embed deep links on social media

Use deep links on your social media pages to forward users from pages to an app landing page. Add button on your social media page so that users can open your app from there. Post fresh content regularly about the app on your all social media pages, it will help you to maintain the consistency of your pages and generate real active users.

Promote viral campaigns on social media

Mobile apps can be used to build long-term relationships with existing customers and turn them into a brand promoter. But it also meets the common challenges when it comes to new customer procurement.

A welcome gift for new users, bonus points, coupons, points for repeated visits and reward base-gamification helps in generating genuine customers and encourage them to shop more  

Recently only in five months, “Burger King Europe managed to drive one-million app downloads with the help of a smart promo code campaign”.

You can also run these promotional contests regularly and as a prize can send reward points or coupons to the winners right through a mobile application.

Push Notification

Send push notifications at the right time to the customers as it sounds more welcome as compared to Email and SMS messages. With the help of this method, you can reach out to your existing customers only you need prior approval. If you don’t have customer database then start building it with the help of your mobile app as users are more likely to open push notifications on their smartphone apps.

Leaflets for Mobile App

When it comes to app promotion, don’t forget high-traffic areas like bar counters, the main walkway, restrooms, Wi-Fi stickers, and even traffic signals. Put your mobile app logo and offers that guests can avail as a reward if they download the app on their smartphones.

By focusing on these promotional techniques on social media channels and in-store, you will get the number of active users for your app and installations soar.  

Create viral video content

According to research visuals hold more appeal than plain text and learners respond to visual information faster as compared to text. That’s the reason videos are the most popular form of content today. For your mobile app marketing, you can create a video for YouTube as it’s a most popular platform worldwide.

If you want to create a promo video, keep it short and to the point, focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.

Summing Up

When you are dealing with mobile application marketing, each and every detail about users makes sense. So always keep in mind your users’ expectation and try all best possible ways to fulfil them. If you’re interested in mobile app marketing strategies, let’s talk.  

To know more about Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies.