Did you know that
about 75% to 80% of users uninstall apps within three months of downloading an
app? That’s because most of the mobile apps are marketed to the mob, not to the
right audience.
Once the mobile app developers developed and
released the application on the app store, they feel that everything is
completed but soon they realize, creating the app was just the beginning of the
journey. To make mobile app up and running, it’s important to work on raising
the number of active users and app installations from the target audience.
Here are the few
useful promotional practices to reach out the paramount engagement with the
target audience and convert them into active users.
Growth
Strategy for Mobile Applications
Every enterprises
or business want to reach as many app users as possible with the hopes of
converting them into real active users but some challenges of markets hold
their hands to do so. It’s important to a mobile app development company to schism
these barriers otherwise they would make your app feeble in the Play Store.
Think
mobile first but web second
Today, everyone’s
talking about the mobile app, no doubt it leverage the huge potential of
marketing but we can’t underestimate the power of the web as it also holds the
dynamism of marketing that can help in raising the horizon of online
businesses.
So it’s good to use
all online marketing channels to promote your new mobile app and always make
sure that the app goes beyond apprising your customers of new categories on
your shelves. For that build a solid sales channel with customer data
analytics, pre-ordering and delivery options and cost-efficient rewards
program.
Embed
deep links on social media
Use deep links on
your social media pages to forward users from pages to an app landing page. Add
button on your social media page so that users can open your app from there.
Post fresh content regularly about the app on your all social media pages, it will
help you to maintain the consistency of your pages and generate real active
users.
Promote
viral campaigns on social media
Mobile apps can be
used to build long-term relationships with existing customers and turn them
into a brand promoter. But it also meets the common challenges when it comes to
new customer procurement.
A welcome gift for
new users, bonus points, coupons, points for repeated visits and reward
base-gamification helps in generating genuine customers and encourage them to
shop more
Recently only in
five months, “Burger King Europe managed to drive one-million app downloads
with the help of a smart promo code campaign”.
You can also run
these promotional contests regularly and as a prize can send reward points or
coupons to the winners right through a mobile application.
Push
Notification
Send push
notifications at the right time to the customers as it sounds more welcome as
compared to Email and SMS messages. With the help of this method, you can reach
out to your existing customers only you need prior approval. If you don’t have
customer database then start building it with the help of your mobile app as
users are more likely to open push notifications on their smartphone apps.
Leaflets
for Mobile App
When it comes to
app promotion, don’t forget high-traffic areas like bar counters, the main
walkway, restrooms, Wi-Fi stickers, and even traffic signals. Put your mobile
app logo and offers that guests can avail as a reward if they download the app
on their smartphones.
By focusing on
these promotional techniques on social media channels and in-store, you will
get the number of active users for your app and installations soar.
Create
viral video content
According to
research visuals hold more appeal than plain text and learners respond to
visual information faster as compared to text. That’s the reason videos are the
most popular form of content today. For your mobile app marketing, you can
create a video for YouTube as it’s a most popular platform worldwide.
If you want to
create a promo video, keep it short and to the point, focus only on your app’s
best features and provide a strong call to action. As a final check, mute your
video. If it still makes sense, it’s well done.
Summing
Up
When you are
dealing with mobile application marketing, each and every detail about users makes
sense. So always keep in mind your users’ expectation and try all best possible
ways to fulfil them. If you’re interested in mobile app marketing strategies,
let’s talk.
To know more about
Mobile App Development, contact us at
+1 (512) 333-1321 or
visit Consagous
Technologies.
