Growth Hacking Tips for Mobile Application

Did you know that about 75% to 80% of users uninstall apps within three months of downloading an app? That’s because most of the mobile apps are marketed to the mob, not to the right audience.

Once the mobile app developers developed and released the application on the app store, they feel that everything is completed but soon they realize, creating the app was just the beginning of the journey. To make mobile app up and running, it’s important to work on raising the number of active users and app installations from the target audience.

Here are the few useful promotional practices to reach out the paramount engagement with the target audience and convert them into active users.

Growth Strategy for Mobile Applications

Every enterprises or business want to reach as many app users as possible with the hopes of converting them into real active users but some challenges of markets hold their hands to do so. It’s important to a mobile app development company to schism these barriers otherwise they would make your app feeble in the Play Store.

Think mobile first but web second

Today, everyone’s talking about the mobile app, no doubt it leverage the huge potential of marketing but we can’t underestimate the power of the web as it also holds the dynamism of marketing that can help in raising the horizon of online businesses.

So it’s good to use all online marketing channels to promote your new mobile app and always make sure that the app goes beyond apprising your customers of new categories on your shelves. For that build a solid sales channel with customer data analytics, pre-ordering and delivery options and cost-efficient rewards program.

Embed deep links on social media

Use deep links on your social media pages to forward users from pages to an app landing page. Add button on your social media page so that users can open your app from there. Post fresh content regularly about the app on your all social media pages, it will help you to maintain the consistency of your pages and generate real active users.

Promote viral campaigns on social media

Mobile apps can be used to build long-term relationships with existing customers and turn them into a brand promoter. But it also meets the common challenges when it comes to new customer procurement.

A welcome gift for new users, bonus points, coupons, points for repeated visits and reward base-gamification helps in generating genuine customers and encourage them to shop more  

Recently only in five months, “Burger King Europe managed to drive one-million app downloads with the help of a smart promo code campaign”.

You can also run these promotional contests regularly and as a prize can send reward points or coupons to the winners right through a mobile application.

Push Notification

Send push notifications at the right time to the customers as it sounds more welcome as compared to Email and SMS messages. With the help of this method, you can reach out to your existing customers only you need prior approval. If you don’t have customer database then start building it with the help of your mobile app as users are more likely to open push notifications on their smartphone apps.

Leaflets for Mobile App

When it comes to app promotion, don’t forget high-traffic areas like bar counters, the main walkway, restrooms, Wi-Fi stickers, and even traffic signals. Put your mobile app logo and offers that guests can avail as a reward if they download the app on their smartphones.

By focusing on these promotional techniques on social media channels and in-store, you will get the number of active users for your app and installations soar.  

Create viral video content

According to research visuals hold more appeal than plain text and learners respond to visual information faster as compared to text. That’s the reason videos are the most popular form of content today. For your mobile app marketing, you can create a video for YouTube as it’s a most popular platform worldwide.

If you want to create a promo video, keep it short and to the point, focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.

Summing Up

When you are dealing with mobile application marketing, each and every detail about users makes sense. So always keep in mind your users’ expectation and try all best possible ways to fulfil them. If you’re interested in mobile app marketing strategies, let’s talk.  

To know more about Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

How Companies Can Use Big Data to Improve Mobile App Development

People have been talking about big data, surely you’ve also heard of it, but do you exactly know how it can improve the mobile app development process? Let’s take a deep look over it.

Big data has left its impression on every industry comprehensively including Fintech, Healthcare, Retail, Education, Insurance and Marketing. Companies are using big data to know their clients more closely so they can successfully target consumers who might benefit from their products and can design and manufacture better products for their customers’ specific needs.

Many industry gurus have concluded that by 2020, the mobile application development company will be worth $20 billion, and with this increasing rate, the level of competition has also increased. However, this prediction cannot achieve in the coming years without the flotation of big data.

Need of Big Data in Mobile App Development

The importance of Big Data in mobile app development cannot be baffled. It allows companies to know more about their customers than ever before. All retail companies use Big Data to systematize their online stores, purchase histories and more to improve every aspect of the company.

Now, most of the mobile app development companies have started using Big data technology to improve their practice toward mobile app development. In the last few years, Big Data is growing bigger as the amount of data mobile users originate on a daily basis has gone beyond the petabyte levels.

Big data is not restricted to large businesses, means small to midsize companies can use this technology to manage the information of their daily activities such as expense, sales and inventory records, as well as invoices.

Benefits of Big Data in Mobile App Development

Major companies and research centers are using artificial intelligence and advanced analytics to exemplify and visualize massive amounts of data in productive ways. This can open up hidden patterns in markets and consumer behavior and help organizations to identify opportunities.

More about Speed than Quantity

Instead of having unlimited amounts of information, Big Data only receive high-quality information in a timely manner that is important to your business. It also allows business owners to predict future trends by knowing every aspect of the business.

The more you know about your business, the better decisions you can make for your businesses. Without big data, it’s not possible to know the exact motto of the buyer of buying the particular thing. So to know your consumers closely, switch to Big data mobile app development, it will help you throughout the purchase journey and allow you to trace their footprints.

Enhance customer engagement

Big data is a driving force behind ML technology; it helps businesses to understand customers’ desires in a better way by improving the products according to their needs. If you are a businessman, might be you are thinking that you know your customers and what their likes and dislikes but Big Data can help you to know what your customers are really doing.

With the help of big data, you can capture customers’ behavioral information from any type of device, including laptops, desktops, smartphones, tablets and more.

Create advanced marketing campaigns

Big data helps is designing a perfect market campaign and to track the performance data. This information guide company’s for content strategy and its flow. For marketing purpose, Big Data holds a huge potential as it allows trendsetters to predict the upcoming trend of the industry. By opening the doors of all opportunities to know the customer intently, Big data has become the king, no matter how small data is, it has a story that matters.

Having all of this information and being able to analyze it properly allows you to send your target audience the right message that will get them to buy from you.

Make sense of social media  

Don’t underestimate the power of social media, it has a lot to do, so take advantage of every social media platform that makes sense for your business. Big data can be used to identify the people and brands who mentioned your business on social sites whether it’s a client review or complaints or unstructured data. Use these data to make smarter business decisions.

Use all social media platforms to leverage positive customer experiences, and make sure to reply to customers who mention your company as much as you can. By knowing your customers better and understanding how they interact with different social media platforms, you can find more attractive ways to sell your product to them.

Summing Up

There are copious sources of information are available and more pop up every day. In the upcoming days, we will see many businesses will shift their data to the cloud. The tools for big data have never been better than they are right now.

The amounts of information you can gather about your customers and the ways you can use it for the growth of your company is phenomenal. So, this is a time you can start using big data to skyrocket your business. Stay ahead of the game and take advantage of big data to drive sales and boost your business growth.   

To know more about Big Data Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

How to Make Money Persistently With Your App without “Creepy Ads”

Nowadays the amount of time spends by people with their smartphones continues to increase. According to comScore’s, “the average American adult spends 2 hours, 51 minutes on their smartphone every day, about 86 hours a month.”  

This is a reason mobile commerce has now become a major attraction of retailers. According to eMarketer “mobile’s share of U.S. online sales will surpass 50% by 2021. In other regions, the figure is already well above that”. Retailers are now investing in mobile app development to know every phase of their customer journey and to earn money consistently. But monetizing an app is not an easy task because most people don’t want to pay for downloading a new app for their smartphones. Therefore to earn money app developer allow ads to be placed within their mobile applications to generating revenue, it seems good but it often backfires when the propagation of ads disrupts the user and make them to delete the app altogether.

It also not makes sense to only rely on advertisements for earning money if your app is doing good in the market: that isn’t possible without a big marketing budget to start with. Therefore for an app, ads are not always an effective method of generating predictable revenue.

Best way to make money persistently

For developers, the efficient way to make money is to offer “freemium” apps; an app itself is free to download. These kinds of apps allow users to make additional transactions and involve subscriptions charges or even permit users to buy physical goods within their digital app. According to a study, only 5.2 percent of smartphone users make in-app purchases, but those users can spend twenty times as much as other users on a monthly basis.

How to make money with your app without ads

There are various ways through which you can monetize your app without ads, let’s discuss a few of them:

·         Use “freemium” app model

·         Develop a paid version of your application

·         Have users subscribe to access your services

·         Start app referral program  

Let’s have look at above-mentioned ways more specifically:

1. Use “freemium” app model

Recently, the freemium app model has become a leading strategy for mobile app monetization as more than 61% of mobile app development companies suggesting it. This app model allows app users to “Try before Buy”, means allow them to download the app for free and pay later for additional features. It can be for one-time use, monthly use or for yearly use.

2. Develop a paid version of your app

For a paid model of an app, users have to pay the full amount to download an app but most of the users are unwilling to pay for an app, therefore, it’s not the best way to earn money. The paid model of an app only work best when:

·         The app belongs to a renowned company

·         There is no free alternative

Other than this, mobile app developers who want to monetize their app using a paid model will mostly create two separate versions of their app; a premium version and a free “lite” version that often has advertisements.

3. Users subscription to access services

This is the best model for businesses that offer oft-used services such as news, music, videos, books etc. This service unlocks the content and other features for users. It can be automatically renewing just like Netflix. In this app you have to pay monthly charges and amount will deduct from your bank account automatically.

4. Start app referral program  

Currently, an app referral program is gaining a huge attraction of users, recently many apps have applied this strategy and have increased their user base. In this program app owners may include a section that directs users to other apps. By directing users to other productivity app is compensated for referring new customers to related apps. Both Apple and Amazon are using this technique to offer affiliate programs for mobile app developers. Amazon permits Android developers to sell its merchandise through their app and share the profit, similarly

Apple’s Affiliate program allows iOS developers to earn money by connecting Apple Music and iTunes content in their app.   

Summing Up

No matter what kind of mobile app you have created, marketing plan to successfully monetize your app should be given just as much consideration as creating a user-friendly platform.

If you have created convenient and repeatable in-app transactions, then the chances of a better app position will automatically increase and you can retain your users and generate lasting revenue.   

To know more about mobile app marketing, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

WHY RETAIL SHOPPING SITES ALTER INTO MOBILE SHOPPING APPS

According to the study, “the number of smartphone users is expected to increase from 2.32 billion this year to 2.87 billion by 2020”. This uptrend in smartphone pushing online retailers to amend their strategy and take a closer look at the preferred way of shopping of their potential customers. With the help of mobile applications, it becomes much easier to reach your target audience and allow them to shop only by pushing a few buttons.

Because of convenience and better customer experience, people prefer online shopping, and this is the reason why developers become more focused towards the development of mobile apps. Let’s take a closer look at the latest scenario of retail market:

1.      Today users spent their most of the time on mobile phones instead of desktops.

2.      The cart abandonment rate of mobile applications is much lower than the mobile sites: apps – 20%, desktops – 68%, mobile sites – 97%.

3.      Today customers spend more money on mobile apps as compare to desktops or mobile sites.

4.      “The average order value on mobile apps is 140% higher than on mobile sites and 130% higher than on desktops”.

5.      Customers like to return to a mobile e-commerce application within 30 days than to desktop.

These are some insights that show that now retailers prefer to shift their business to mobile apps. Other than this, an app has much more to offer, let’s discuss the benefits of mobile apps over websites.

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Why Architecture is Considered As Backbone of Mobile App Development

According to StatCounter GS, “mobile app access has risen to 36.54% in the US as of January 2017 and has overtaken desktops as the primary means of accessing the internet by approximately 4%”.

But its development comprises many challenges like security, integration, usability, connectivity, speed etc and if mobile app development of complex applications not executed carefully than it will quickly lead to some major issues. With the increasing demand of mobility adoption, developers are typically shifted their focus on the architecture of the app and as a result, ingrain adequate security protocol into software and applications to make it successful in the market.

Though it’s not facile to select the right technology for your mobile app development and which mobile application architecture to be used but with the help of user experience and expert mobile app developers you can get the idea about most appropriate application architecture for your app.

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HOW TECH INDUSTRY RE-ENGINEERED THE BEAUTY AND WELLNESS INDUSTRY

Someone has told the truth “If you foolishly ignore beauty, then you will soon find yourself without it”. Maybe this is a reason woman spend approx $3,756 a year (around $313 a month), for a lifetime cost of $225,360 on their beauty products.

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