According to the study,
“the number of smartphone users is expected to increase from 2.32 billion this
year to 2.87 billion by 2020”. This uptrend in smartphone pushing online retailers
to amend their strategy and take a closer look at the preferred way of shopping
of their potential customers. With the help of mobile applications, it becomes
much easier to reach your target audience and allow them to shop only by
pushing a few buttons.
Because
of convenience and better customer experience, people prefer online shopping,
and this is the reason why developers become more focused towards the
development of mobile apps. Let’s take a closer look at the latest scenario of
retail market:
1.
Today users spent their most of the
time on mobile phones instead of desktops.
2.
The cart abandonment rate of mobile
applications is much lower than the mobile sites: apps – 20%, desktops – 68%,
mobile sites – 97%.
3.
Today customers spend more money on
mobile apps as compare to desktops or mobile sites.
4.
“The average order value on mobile
apps is 140% higher than on mobile sites and 130% higher than on desktops”.
5.
Customers like to return to a mobile
e-commerce application within 30 days than to desktop.
These are some insights that show
that now retailers prefer to shift their business to mobile apps. Other than
this, an app has much more to offer, let’s discuss the benefits of mobile apps
over websites.
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