Today,
technology has impacted our lives in many ways. “With the explosion in usage of
mobile devices and connected sensors, geography has become inextricably linked
to modern technological processes and systems”. This modern process has solved
almost every problem by changing the way people communicate and collect the
information. With the help of new and cutting-edge technologies, now
smartphones become more powerful and automated the manual tasks wherever
possible and bring control to the electronic gadgets.
To give smartphones more
control and competence, IoT came to picture, by bringing the control of other
devices to the smartphone. Today almost all the basic exigency like smart
phones, car navigation systems, industrial systems, smart building devices etc.
are connected online with the help of IoT to capture vast amounts of data with
fixed and moving sensors.
Let’s look at the below
mentioned figures to know more deeply the future of IoT
According to the Statista research,
by 2020, “the installed base of the Internet of Things devices is forecast to
grow to almost 31 billion worldwide. The overall Internet of Things market is
projected to be worth more than one billion U.S. dollars annually from 2017
onwards”.
Today, retailers with the
help of IoT ultimately revolutionize the way we shop all over the world.
Actually, IoT is giving retailers a way to catch up with the increasing demand
of customers by integrating omnichannel experiences into their stores.
Here we mentioned some
benefits of IoT in retail market:
It Merges the Physical
and Digital Dimensions
With the help of sensors
and beacon technologies in-store, retailers can connect with multiple
shopkeepers in a more personal way by tailoring their experience with coupons
for items they typically use. IoT offers a more seamless experience for
customers that will not only save customers time but also build brand loyalty.
Now products can be tracked
from floor to store, this not only improving store operational efficiencies and
revenue opportunities but also sharpening the business strategies by allowing
the businesses to look at the micro level. According to the Zebra study, by
“2021, 79% of retailers will be able to personalize in-store shopping
experiences for customers because they’ll be able to know they’re in the
store”.
With the help of IoT, retailers are
connecting with customers more seamlessly and determining their typical
shopping paths. It also enables entrepreneurs to redefine their brand
engagement by listening to their customers and analyze their behaviors and
building new offerings and business models. If you are looking for the
mobile app development team which can build prodigious IoT mobile application, then
we can help you for the same.
Consagous is Austin,
Dallas,
Houston and
Washington, DC
based IT Solutions provider to back you up for
all your retail related needs. Take a tour of our services.
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