Digital Trends That Will Change Businesses In 2019

“By 2022, at least 5% of digital commerce orders will be predicted and initiated by AI”

In the past, purchases were more transactional in nature but now it’s become a journey with more emphasis placed on relationship building, not just buying. Therefore, reinvention in shopper journey is a most universal business trend right now. The ideal shopping journey blends a brand into the entire customer’s experience by providing the value before, during and after the shopping and builds a strong relationship.

Technology is interlinked into almost every step, with the mobile application development keeping their customers bind to the company for forever. With the help of a plethora of available technologies, businesses are in the middle of a head-to-toe makeover.

Now, retailers are more focused on the strategic initiatives that will give them a competitive advantage in the future.  

Though physical stores will continue to play an important role in tracking customer behavior and shopping pattern, they need to evolve more to serve efficiently internet-connected shopper as well. If more experiential shopping experiences will be built around purchases, it will help businesses to know their customer and their requirement more closely.

“Artificial intelligence is expected to be the most impactful technological advancement for businesses in the next five years”.

Nearly 59% of 602 industry professionals surveyed by Euromonitor International in September 2018 ranked AI ahead of other buzz-worthy technologies. It also moved ahead of the IoT, which respondents in a February survey ranked as being the most impactful technology in the next five years.   

Top Digital Trends to Watch in 2019

1. Conversational commerce

Texting and voice chatting via a mobile application such as Facebook Messenger, WeChat, and WhatsApp enable people to discover and purchase goods and services easily. Although conversational commerce bots met with mixed success but with the help of AI mobile application development and related technologies improvements are on the way.

2. Immersive commerce

Today most of the technologies like AR, VR and 360-degree video allow retailers to project their products virtually into the physical environment to configure for fit or function. For example, people can view furniture and clothes in 3D then project the selected items into a physical space to check if they fit, or not.

3. Unified commerce

In the market, there are various mobile applications are available and customers use a number of channels throughout both the buying process. And they want a seamless experience across channels at various stages of the shopping journey. To make their journey seamless and appealing organizations should interact with customers in a way that they want by understanding their preferences.

4. Subscription

Currently, Subscription commerce is in trend, it enables organizations to build and manage a subscription business model. Now everything from socks to video games can be sold on a recurring and automatically renewing basis. Mobile app development companies benefit from repeatable, predictable revenue and customers like the cost savings, customization, and convenience.  

5. Personalization

Now technologies have become more mature as compared to the past because of which personalization throughout the customer journey has become possible. Now, there are more opportunities in hand to personalize the purchase such as landing page, search, product recommendation, banners, and offers. It has various paybacks including increased ROI and lower cart abandonment.

6. Visual configuration

Visual configuration is a combination of technologies such as 2D/3D images and video, floor space planning and computer-aided design, and can be used together with AR and VR. A visual product configurator presents an exact outline of configurable and customizable products, allowing customers to have a compelling experience interacting with the product.

7. IoT-Enabled Digital Commerce

“IoT” provides greater visibility across the fulfillment process. It also enables retailers to meet the demands of the modern consumer who is purchasing online. This furious technology also allows companies to track customer behavior and orders moment.

Today with the blessings of IoT, connected machines can make purchases on behalf of human customers directly by gleaning their demands based on rules and preferences. The main benefit of IoT commerce is to reduce customer effort and friction in purchases.

8. Enterprise marketplace.

Enterprise marketplace is a growing business model, as instead of selling own products, organizations are selling third-party products that are owned by someone else. Early adopters such as shopping malls, mobile app developers and manufacturers already have large numbers of customers and partners for examples Walmart, Fraport, and Sinopec.

9. API based commerce

To enhance the new customer experiences, organizations are partnered with API-based commerce to separate the frontend from the backend and quickly integrate new capabilities without affecting the existing architecture.

Today businesses are building commutable platforms instead of relying on a single commerce solution.  

10. Artificial intelligence

AI is a combination of multiple technologies including machine learning, natural language processing, deep learning and others that can deal with big data and can make conclusions without being specially programmed.  

Now organizations are availing AI for content personalization, price optimization, fraud detection, and virtual assistants for categorization and customer segmentation.

Summing Up

New digital trends will not only lead to tremendous financial rewards, but also spark new possibilities, and opportunities for seamless and secure sales. Online shopping has undergone several significant transformations with the help of mobile applications as purchases through mobile phones have increased globally.

In 2020, according to the market predictors if next-generation 5G networks achieve their promised super-fast internet speeds then it will start a wild ride for both businesses as well as customers.

To know more about digital trends, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

How to Use Mobile Apps as a Brand Marketing Tool?

Today brands drive loyalty and engagement with their customers using strategies, technologies and latest tools. Looming technologies like AI, Wearing/IoT, AR-VR, Xamarin, Beacons, Chatbots, and others provide new ways for consumers to interact with mobile app development companies and vise-a-versa.

In the current market scenario, delivering an omni channel customer experience has become imperative otherwise companies will fail to stand up on customer’s expectations. That’s the reason companies are adopting mobile app solutions to skyrocket their business reach. If you’re not treating your brand app like a core ingredient, then this is a time to start as “In 2019, U.S. mobile retail revenues are expected to reach $267.47 billion, up from $156.28 billion in 2017”.

According to Google research from December 2017, 46% of respondents said they prefer to use their smartphones for the entire purchase process. This percentage has been continuously increasing, according to the study done by Target, 98% of customers do shopping digitally and three-quarters start their experience in mobile applications.

So what you can do to revamp your marketing strategy to meet the customers need and drive revenue, engagement and brand loyalty? Here are some points that will clear your vision about how mobile app can increase the brand marketing. But before that let’s discuss why brands should go with mobile applications.

Why Brands Should Go With Mobile Applications

According to App Annie research, In 2016 90 billion mobile applications on the iOS App Store and Google Play were downloaded by users and they spent nearly 900 billion hours in apps. This is an evidence of the app’s popularity. So app development companies should focus on this instead of wasting time over other strategies as in the digital era all marketing strategies revolve around mobile applications.   

A mobile application is a strong channel for brand marketing and its benefits are endless. It can up raise companies brand value in front of the customers. Today targeting an audience is not a difficult task but targeting an actual audience is! So for companies, it is very important to find out their business’s soul moto and then start targeting the audience.  

4 Core Strategies for Businesses Branding Via Mobile App

Treat your brand app as a core mobile product

When you don’t treat your brand app like a core mobile app than it can just be an adjunct to that primary brand experience. Development of brands apps requires almost the same strategies that we required to build a mobile app. Top retailers like Amazon, Waze, Lyft, and others have focused on mobile experience as customer experience is the primary concern on their mind. According to the study, one mobile user use approx. 9 apps per day and 30 apps per month. To compete with existing mobile apps, your brand mobile application development needs to have an impetus and demonstrate value otherwise they won’t be able to survive in the competitive market.

Currently, there are lots of new technologies are available in the market that you can choose for building your brand app but don’t just add them for the sake of being new and trendy. Think about your customer’s persona than align it with business goals and then decide the technology required to make that experience excel.

Deliver a seamless brand experience.

Adding eye-catching features is good for any mobile app but make sure that you don’t overcompensate your brand experience with these features. Actually, the brand app experience needs to be consistent as well as seamless with other elements of the customer experience. Customers want to interact with a brand in the way that best suits their lifestyle and needs, it could be purely mobile app or start in-store and finish on their mobile phone. So, if you’re brand is not connecting every click and piece of data to move seamlessly between those different experiences, you are in risk of losing a brand loyalty.  

Increased Personalization

In the recent year, we have seen huge emigration to online shopping, that’s the reason mobile app development services are also personalized by the developers. Now, there is one-click purchasing, through email, apps or even text. As mobile app development companies started knowing more about their customers they introduced options like Apple Pay so that purchases can be completed with one click. Companies that are capable enough to avail these advantages will capitalize on consumers’ desire for ease and speed.  

Increased Customers Loyalty

B2B mobile applications are evolving at a different speed, by industry. Some businesses are militantly building infrastructure to facilitate their customers, especially IT industry that connects people with technology. The ability to seamlessly interact with clients and to help with customized IT solutions is fueling this trend. This frictionless and enhanced experience will directly increase customer loyalty.   

Summing Up

The mobile application is a perfect way to drive brand loyalty and to engage the customer by rewarding their loyalty with exclusive benefits. According to a survey, 72% of customers said that the most valuable feature of a brand app would be loyalty benefits. Building a right mobile application to your brand app can yield sizeable results and we can help you to achieve this with our robust mobile app development solutions.

So, have you got an idea for the next great app? Let us know about it and we will be happy to help you. Contact us at +1 (512) 333-1321 or visit Consagous Technologies.

Jetpack is finally, officially blasting in mobile app development

For Android app developers, developing a mobile application with a clean architecture is quite challenging therefore they dedicate so much time to getting this right. To set this problem, most of the mobile app development companies started using jetpacks to integrate new features smoothly.

Android Jetpack is a collection of tools, components, and guidelines designed to accelerate mobile app development. It was launched by Google to solve all the problems associated with software development. At  I/O 2018 developers conference, Android product manager Stephanie Cuthbertson said that Android Jetpack is a “next generation of Android APIs designed to accelerate app development.”

Need for Android Jetpack

According to the Google, previously Android developers struggled with code complexity and size, therefore, it was difficult for them to build robust apps. They have also faced problem in maintaining codes and testing part as it takes lots of time and efforts. Developers needed a solution for all these issues and Android Jetpack has solved some of the common issues when they create Android apps such as:

·         Backward compatibility

·         Data persistence

·         On-boarding new people

How Is Android Jetpack Useful For Android App Development?

Enhances Productivity – It updates features more sleekly and works cohesively. It also takes advantage of Kotlin language features that make the developer more productive.

No Boilerplate Code – Simplify toughest activities such as the lifecycle management, background tasks, and navigation.

Focus for Developers – Android Jetpack allows developers to focus on the requirements of the applications. It’s behavior components helps designers to design appealing and maintainable apps.

Creating High-Quality Applications – Android Jetpack helps the developers to easily integrate the modern design practices with easily eliminating more possibilities on the crashes as well as lesser memory leaked having backward-compatibility.

Email Subscriptions – It allows mobile app developers to create contact forms to generate email subscriptions to blog simply and efficiently. This feature also allows readers and visitors to get a brief email informing them about any updates related to your blogs.

Conclusion

With the help of Android Jetpack, developers can reduce code complexity and size and lead app development to a different peak. Stay tuned for more updates of Android and Google releases.

How Much Does It Cost To Build An App?

The most basic question every client have is ‘How Much to Make an App?’. The cost of building an app depends on multiple features. To address the most basic question, we are hereby providing a comprehensive guide which according to our experience in the industry elaborates each factor and the cost that each factor influence.

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