How to Increase App Download with The Help of App Store Optimization

As indicated by a study by Forrester Research, the dominant part of clients find applications via looking inside the application stores (Apple App Store, Google Play, and so forth.). Truth be told, skimming represents 63% of all application revelation for iOS applications and 58% for Android. This implies look inside application stores themselves is really the most vital technique for application revelation. Appearing higher in these list items is in this way significant to drive more downloads.

What is App Store Optimization?

Application Store Optimization is the way toward improving your application store posting so that your application appears higher in query items. SEO depends on the same standards; the main contrast is that ASO concentrates on application stores instead of customary internet searchers. What’s more, as SEO, App Store Optimization is intended to drive more movement and eventually more transformations (for this situation, more downloads) by expanding perceivability.

Components That Affect App Store Rankings

Like web search tool positioning calculations, application store positioning calculations vary. The components Google Play uses to figure out which applications rank higher than others are not the same as the elements utilized by Apple. All things considered, there are a couple variables that are acknowledged as normal among the most well-known application stores.

Number of Downloads

As per application showcasing firm Fiksu, the quantity of downloads is a standout amongst the most essential variables influencing application store rankings. Sadly, this information doesn’t bail us out with App Store Optimization – given that the finished objective of ASO is to drive more downloads, “get more downloads” isn’t especially valuable exhortation. In case you’re simply beginning and need to drive downloads, this article from Arkenea Co-Founder Rahul Varshneya has some incredible (free) development hacking tips.

Download Consistency

The speed of the downloads your application gets likewise builds perceivability in application stores. While a predictable rate of downloads won’t antagonistically affect rankings, development in download speed will go further in enhancing your rankings. The App Store Optimization procedures we’ll talk about underneath can help you increase download speed.

Evaluations and Reviews

The method of the reasoning behind utilizing evaluations and surveys as a positioning component is that they may be (from a certain point of view) intelligent of client experience. The higher the rating, and the more positive the surveys, the better the nature of the client experience. Engineers ought to urge their group of onlookers to submit audits, ought to be determined in overseeing and trying to determine negative surveys, and ought to keep correspondence channels open to handle client criticism (it’s additionally useful to work out any bugs as fast as would be prudent).

Uninstalls

On the off chance that a considerable measure of clients who have downloaded your application uninstall it, application stores take this as a sign that the client experience is poor, and rankings will fall accordingly. One approach to maintain a strategic distance from this is to guarantee your portrayal is pertinent and precise. Another is to guarantee that the client experience is as consistent as could be expected under the circumstances through exhaustive portable application testing.

While the variables said above effect application store rankings, they are not straightforwardly some portion of ASO practices in essence. They all the more conveniently fall under the classes of client experience, showcasing/PR, and client administration. The following a portion of this post will concentrate on particular, noteworthy App Store Optimization phones that can help you support your application store rankings.

Consagous also offers high end blockchain development solutions and hybrid mobile app solutions.

Courtesy:-

https://www.consagous.com/increase-app-download-help-app-store-optimization/

6 Campaigns Which Can Help Media & Entertainment Apps to Grow

Media and entertainment mobile applications are an enormous power in the realm of portable. From music and video applications to social and games, media and excitement applications come in a wide range of styles and sizes.

These applications are typically centered around an assortment of objectives, including boosting income through paid memberships and building client engagement with executioner informing.

Today, we’re highlighting 6 showcasing effort all media and diversion applications ought to give a go – we have something for each application, so look at them and see what seems to be valid for you!

1. Move up to Paid

Numerous media applications whether they are native or hybrid apps begin off speaking to new clients by giving a free form of their application. While the freemium adaptation ought to give a lot of quality to the normal application client, the paid form of the application will offer much more components and worth that diehard clients will covet.

Applications ought to pinpoint their energy clients and advance the paid application form, highlighting the advantages and redesigns that the premium application gives.

To push clients towards a change, run arrangements and rebates for redesigning, and let power clients think about these specials through push and in-application informing.

2. It’s That Time Again

Media and excitement applications have been appeared to have most noteworthy use amid the morning and night. Track what time clients are most much of the time utilizing your application, and afterward connect with clients suitably.

Music applications may advance their Morning Pump Up playlist for laborers needing to kick off their day, while a podcasting application could send a push message to clients urging them to download the morning news.

3. To a Greater Degree a Good Thing

Media and diversion applications can help engagement by cautioning clients to a new substance that may intrigue them.

You have information on your clients – so utilize it! Applications ought to dependably be diving into client information to better comprehend their clients’ advantages and tastes. Realize what your group of onlookers preferences, and after that convey more important substance on what they want to keep them glad!

A music application could track a client’s most loved type of music and afterward, propose new craftsmen or tunes in light of that information.

4. We Have Awesome New Features to Show You!

When you know your application has highlights that clients go insane for, proceed milk those components for all they are worth.

See where clients invest the most energy in your application or analyze what components of your application get the most love from fans. When you comprehend what parts of your application clients appreciate the most, you can redesign them on any new discharges that may energize them and drive engagement.

Snapchat’s swipeable stickers and selfie channels are most loved components for some clients, so Snapchat should seriously think about sending a push message when another channel or sticker is discharged.

5. The Peer Pressure Push Message

For all applications, paying little heed to long haul objectives, engagement is an imperative metric to consider. Online networking applications have a novel favorable position subsequent to there is such a great amount of happening on social networking at any given time.

Online networking applications can drive engagement with clients by highlighting what their companions and people in their system are doing. Exploit the FOMO (Fear Of Missing Out) impact to help engagement by reminding clients that they could pass up a major opportunity on the off chance that they don’t sign in!

6. Don’t Forget What Happens IRL

Excitement and media applications can utilize popular society or industry-significant occasions to keep clients aware of present circumstances and manufacture engagement.

Consolidating opportuneness or popular society into informing builds up your association with clients, demonstrating that you’re a trusted wellspring of information that can stay up with the latest on occasions that are imperative to them.

Music applications should seriously think about telling clients when a band they’ve listened to is performing adjacent, while a games application may keep clients educated about World Cup redesigns or their group’s fantastic winning streak.

Media applications like Netflix, Amazon Prime Video, or Hulu should seriously think about telling clients when a most loved show they’ve orgy watched is up for an Emmy recompense (and could drive clients to vote).

Consagous also offers high-end blockchain development solutions and website development.

Courtesy:-

https://www.consagous.com/6-campaigns-can-help-media-entertainment-apps-grow/

How to Get 5-Star Ratings and Reviews for Your Mobile App

In reality as we know it where early introductions are everything and during an era when shoppers are becoming ever doubtful of advertising, associate suggestions as application store appraisals and audits remain solitary as the single most noteworthy driver of disclosure and change. In a late buyer overview, Apptentive found that 92% of shoppers consider star appraisals to be a fundamental piece of their assessment of another mobile application, and that 42% consider surveys similarly or more dependable than individual proposals. Appraisals and audits serve as precious social confirmation at every phase of the buy channel, and they make applications more discoverable, more appealing, and eventually, more beneficial.

Better appraisals and surveys come down to a 8-stage process, which we’ll get into in today’s post. We should make a plunge!

The top outlines in the application stores are desired by application distributors in each classification, and the most ideal approach to arrive is through five-star appraisals and surveys. You can influence the progressions underneath to help you arrive:

1. Incorporate an Outsider Rating Brief, or Manufacture Your Own

Rating prompts are a twofold edged sword that can disturb the client experience, however, are one of the most ideal approaches to get all the more brilliant evaluations. On the off chance that utilized accurately, appraising prompts can build your native and hybrid mobile applications evaluating, yet in the event that manhandled, can lose you, clients.

When you’re making a rating brief, make certain to comprehend client conclusion before requesting an audit in an application store. We’ve found that dividing clients and just controlling the individuals who adore your application to the application stores is the most ideal approach to support evaluations and audits while drawing in unsatisfied clients in a discussion or overview to realize what could be better.

2. Set up Examination to Find out About Clients

Examination permit you to comprehend who your clients are, what they think about, and how to converse with them. When you accumulate information around your clients, you can influence the information to convey all the more by and by and all the more successfully in-application.

Examination stages can be made all alone, or you can incorporate an outsider to fit your needs. Whatever you choose, make sure to consider the kind of information you’d like to accumulate before pulling the trigger. Make certain your stage can deal with bits of knowledge into client history, use, demographic information, and so on to give you a full perspective of who your clients are and how you can better serve them.

3. Convey Rating Prompts at The Right Versatile Minutes

The “right versatile minutes” are the key snippets of engagement each client encounters. To locate the right versatile minutes to provoke clients inside your application, you need to begin by finding the perfect spot, correct time, and ideal individual for your in-application interchanges and invest energy considering how to treat your portable involvement with the individual touch clients merit.

Most times, the right portable minute to incite a client happens after an activity or assignment has been finished. Here’s a case around how the wrong versatile minute can play out: A client opens up your application and is hoping to book a carrier flight, however, the main thing that happens when the application is opened is that you send them a message saying, “Hey. Rate us in the application store.” what number times have you seen that? So baffling, isn’t that so? Tragically, this happens again and again and is not the right portable minute for any client.

4. Begin by Posing a Question

The most ideal approach to request a rating is to begin by posing a question. For instance, you can utilize the inquiry, “Do you adore this application?” keeping in mind the end goal to fragment your clients into “fans” (i.e. individuals who adore your application and are liable to rate it exceptionally in the application stores) and “input sources” (i.e. individuals who may not love your application and are prone to give criticism, if gave the open door). Individuals will probably react when you talk with them on a human level, and beginning with an inquiry is an awesome approach to get the discussion going.

5. Ask for Appraisals from Clients Who Reacted Emphatically to Your Inquiry

As said over, it’s critical to fragment your clients by estimation before managing them to the application stores to leave a survey. On the off chance that clients react emphatically to your inquiry, will probably leave a positive audit when incited to proceed to the application stores.

Then again, clients who react adversely to your inquiry will probably leave a negative audit. To keep your evaluations high and to give unsatisfied clients a superior outlet for criticism than application store surveys, you can utilize a rating brief to give a more fitting channel of correspondence for the individuals who reacted contrarily, for example, requesting that they leave input through an in-application message. That way, your organization can at present gain from their important criticism, and they can be placed in contact with a man to help them explain the issue they’re having as opposed to leaving their disappointments in an application store survey.

6. Keep your Dialect Inviting

Advance how you request a rating by evading any wording that clients may see as arrogant or requesting. Applicable and deferential correspondence is dependably in style with regards to in-application correspondence, particularly when you’re approaching clients to rate your application for you. For instance, do whatever it takes not to overpower clients with your rating brief dialect; quick and painless is vital!

7. Regard your Clients’ Correspondence Inclinations

Sadly, there will be a section of clients who may dependably pick not to rate your application. For this situation, it’s critical to regard their correspondence inclinations as opposed to re-trigger rating prompts to the individuals who pick not to rate. The experience will soon get tiring for the client, who might be less disposed to utilize your application because of diversion, or eventually, may leave your item/benefit altogether.

It’s likewise critical to not over-brief clients as they experience diverse adaptation of your application. As a rule, it’s great practices to just incite clients once per application upgrade. Something else, your upgrades will turn into a disturbance instead of a spot to share criticism, and clients may get disappointed with the experience.

8. Watch Out for Reaction Rates

Likewise, with any client taking in, it’s vital to constantly emphasize and enhance your informing by watching out for your reaction rates. In the event that you gain from in-application client criticism, you’ll have the capacity to enhance your application’s experience snappier and more successfully than you would have the capacity to all alone.

Furthermore, clients affection to see their input executed, so make sure to speak with them to tell them their musings have been heard and followed up on. In a late purchaser overview with Survey Monkey, we discovered 98% of clients will give criticism when requested it specifically, yet 55% are not willing to remain, clients, if their input apparently goes overlooked. This is a colossal open door for organizations of all sizes to gain by, and an extraordinary approach to drive item guides from the perspective of the client.

Consagous also offers high-end blockchain development solutions and website development.

Summary

Appraisals and surveys are vital to application store perceivability and gaining new clients, yet incredible audits are hard to get a hold of. Keeping in mind the end goal to get positive surveys from clients, designers must request them in a way that makes the experience wonderful for the client, regardless.

Courtesy:-

https://www.consagous.com/get-5-star-ratings-reviews-mobile-app/

WHY DEEP LINKING MATTERS IN MOBILE APP DEVELOPMENT

Reception of profound connecting was moderate in light of the fact that the advantages were indistinct; standard profound connecting just worked if a client had the application introduced, so it wasn’t high need on item guides.

With conceded and more as of late relevant profound connecting, this state of mind has changed. Organizations now understand the estimation of portable profound connecting for client experience, driving engagement, enhancing the client onboarding process, advancing their mobile apps and better following showcasing effort.

Portable App Deep Linking Enhances The User Experience

Clients can all the more effortlessly get to content by means of profound connections, with basically no route. They likewise serve to direct clients to particular screens to your application rather than the home screen; accordingly, on the off chance that you are connecting to something in your application from online networking, a portable site, and so on., clients can explore consistently to that substance.

Profound Linking Improves User Retention, Engagement, Usage

Profound connecting has been appeared to enhance important use measurements. Clients who were profound connected indicated twofold the initiation rate, twofold the standard for dependability, and went by the application twice as regularly versus clients who hadn’t been profound connected.

Versatile Deep Linking Improves User Onboarding

Through profound connecting, you can customize the onboarding knowledge. With relevant profound connections, for instance, you can give customized native and hybrid mobile apps welcomes or incorporate motivators or offers in the client onboarding stream.

Profound Linking Can Help Re-draw in Users

At the point when a client has your application however has been latent for a timeframe, you can utilize profound connecting to direct them to particular substance to support use, as opposed to the nonspecific home screen. For instance, you may re-draw in a client by sending them a push warning that connections to a restrictive arrangement, another component, or something else that will incentivize them to draw in with the application once more.

Portable Deep Linking Can Strengthen Your Marketing

Contingent upon your adaptation technique, profound connecting can drive income and expansion deals. For instance, a retailer could utilize a push crusade offering a 20% off arrangement to target clients, with the profound connection coordinating to a spot where they can purchase instantly from that application screen.

Versatile Deep Linking Can Improve App Discoverability

Google records versatile application profound connections, implying that application substance can appear in web crawler results pages as a site would. This builds the odds of new clients discovering your application through hunt.

Profound Linking Can Give You Insight into Campaign Effectiveness

Since profound connections can pass information, you can all the more precisely see which crusades and sources are best in driving clients to your application or driving downloads. Is it through profound connected promotions? SMS or email? Online networking? Referrals? You can property all sources utilizing profound connecting.

Profound Linking Best Practice

Since profound connecting guides clients to particular substance, it puts clients on an alternate way than the perfect client stream. This implies you have to precisely arrange for how they will be utilized and how they will show data to the client.

Profound connecting must consider the data progressive system, design, and rationale of the application. There might be middle of the road steps that are required for components and functionalities to work, for instance. In these cases, profound connecting would send clients to a screen where they wouldn’t have the capacity to play out the activities.

To make the experience as consistent as could be expected under the circumstances, you need to guarantee that profound connections take clients straightforwardly to the substance with no logins required or interstitial pages showing. On the off chance that you neglect to arrange for how profound connecting structure will function in connection to the design and rationale of your application, it will bring about a poor client experience.

While designer appropriation of portable application profound connecting was at first moderate, it’s turning into a key segment of good items. The possibility to upgrade the client experience, enhance application discoverability, build downloads and maintenance, and even drive income make versatile profound connecting significant from both a designer and client point of view.

Courtesy:

https://www.consagous.com/deep-linking-matters-mobile-app-development/

FRAMEWORKS WHICH SIMPLIFIES HYBRID MOBILE DEVELOPMENT AND INCREASES AGILITY

Developers who develop mobile apps are very much aware of the constant struggle between speed and quality in mobile apps. Actually, the main problem for developers is long development cycle which they have to follow while developing mobile applications.

But now luckily, Hybrid mobile app development has solved this problem by allowing developers to write code once and use it for creating applications for multiple platforms with no extra efforts.

So, if you are an entrepreneur looking to develop a hybrid mobile app without a tediously long development cycle, here are some frameworks that will help you build great and amazing mobile hybrid applications.

IONIC

IONIC is one of the most popular framework for HTML 5 mobile apps which is designed with the help of SASS. It provides several UI elements to help the developers to build rich and interactive apps. IONIC uses the JavaScript MVVM framework and AngularJS to strengthen the mobile apps. AngularJS allows developers to do two-way information binding, interaction with backend services and let you to expand HTML vocabularies.

Mobile Angular UI

Mobile Angular UI is an HTML 5 framework which uses Bootstrap 3 and AngularJS to make interactive mobile apps.

The main features of Mobile AngularUI include:

1.      Bootstrap 3

2.      AngularJS

Bootstrap 3 is a free and open-source library for designing mobile applications. It contains HTML and CSS-based design templates for switches, overlays, and sidebars which are missing in traditional bootstrap.

AngularJS provides tools for building the most suited framework for your application development and it works flexibly with other libraries. In AngularJS, the feature can be modified or replaced according to the development needs of mobile apps.

Mobile Angular UI doesn’t depend on any jQuery as it uses the AngularJS directives to make amazing mobile user experiences.

Appcelerator Titanium

Appcelerator Titanium is an open source mobile application framework that is capable enough to make hybrid apps for various mobile platforms. It has a complete solution for building hybrid mobile apps only you have to install titanium studio on your system. The titanium SDK is equipped with a variety of mobile platform APIs and also comes with platform-independent APIs that makes it easier to access phone hardware.

Titanium uses Alloy, an MVC framework to speed up the mobile app development process and It’s modules are easy to reuse in completely different apps, therefore it significantly reduces the development cost and time effectively.

PhoneGap

PhoneGap is an amazing framework which is introduced by Adobe System to develop mobile applications. To develop apps using PhoneGap, the developer does not need to be expert in a programming language, if he is good in web-development languages like HTML, CSS, and JScript than he can develop an app easily. It can create apps for all popular mobile OS platforms such as iOS, Android, BlackBerry, and Windows.

You can use any JavaScript or UI frameworks to get started with PhoneGap but jQuery Mobile with KnockOut.js or AngularJS could be a nice combination. Once you’re done with your code, PhoneGap wraps it with the suitable platform and provides “WebView” using an abstraction layer, which otherwise is inaccessible to a normal webpage.

All these Cross-platform hybrid solutions will allow you to use a single codebase to your target multiple platforms, rather than writing different code for each platform separately. A number of startups are using this technology to quickly penetrate the market, to provide a more robust solution. Use these frameworks to more strategically manage your entrance into the mobile app market and to make your decisions wisely.

Courtesy:

https://www.consagous.com/best-hybrid-mobile-app-frameworks-for-cross-platform-mobile-development/

How to Brainstorm Keywords for Your Mobile App Marketing Plan

Application Discovery is one of the greatest issues the App Store has. iOS 8 sorts of attempted to take care of this issue; however the sheer size of the store, with more than 1.3 million applications, will dependably make application disclosure a troublesome procedure.

Another component that adds to this circumstance is the web crawler.

Look in the App Store is primitive; regardless it relies on upon a Keywords field and the catchphrases found on the App Name, the Publisher name, and the In-App Purchases show names. That is the reason Keyword Optimization or KWO, is so vital in App Store Optimization for iOS. You rely on upon them to really show up on the query items.

Below, I recorded a few techniques to conceptualize them that won’t let any conceivable leads well enough alone for the advancement procedure later on.

1. Really Brainstorming Yourself

Since computerized reasonings still don’t prepare society, history nor have the intricacy of a human mind, I’m anxious you will need to kickstart the rundown yourself.

Actually, record whatever rings a bell when contemplating your application.

On the off chance that it is an amusement, consider its mechanics, and rundown all the related watchwords and keyphrases, for example, player assets and activities, objects, powerups, foes, and difficulties.

For different applications, consider its usefulness, the issues it comprehends, places where it will be utilized, what instruments it has, and so on.

Moreover, record catchphrases identified with your application’s appearance. List your diversion character skins, the level subjects, the character styles, et cetera. Is your efficiency application clean and takes after the new post-iOS 7 plan principles or utilizations iOS 8’s new innovation? List this as well.

2. Utilizing the Google AdWords Keywords Planner

Once in the past known as Google Adwords Keyword Tool, the Keyword Planner is extraordinary for producing new watchwords and finding related catchphrases. In any case, the genuine estimation of this device lies in giving great keyphrases utilizing your current watchword list. Information the conceptualized list supplemented with the contenders’ catchphrases in the device to get considerably more watchwords and keyphrases.

Now, you ought to have several watchwords and keyphrases. You can add every one of them to your fundamental rundown, or you could sift some through. Take a gander at the left sidebar and on Customize your hunt, click Keyword channels. Info “1000” in the Average month to month seeks a field. This ought to dispose of a large portion of them to a great degree particular or long watchwords and keyphrases.

You numerous need to put the whole rundown in a spreadsheet and make an equation to distinguish rehashed terms. On the off chance that a gathering of new catchphrases and keyphrases contain more than 70 percent of rehashed terms, your examination is getting to be non-gainful. For this situation, move onto different wellsprings of catchphrases.

3. Your rivals’ catchphrases

Regardless of the possibility that you have not yet discharged your application, considering that more than 1.3 million applications are accessible in the App Store, it is exceedingly likely that some areas of now seeking your future clients.

Above all else, list your rivals. Hunt the store down applications with comparative usefulness and topic. At that point, search for ones with the same workmanship style. With recreations, locate all major applications with the same mechanics. Consider any ones that your intended interest group may download and ones like yours.

Seeing their watchwords

The fundamental App Store Optimization administrations available (here are some of them) have programmed devices for this, decreasing the time required for this errand.

Generally they are named “Watchword Spy” or “Contender’s Keywords”. These apparatuses match list items with the sought watchword or keyphrase, so the rundown you get is produced using words found on all metadata handle the web index checks for catchphrases—they are not as a matter of course found on the Keywords field as it were.

Taking a gander at Reviews

Another approach to discover intriguing catchphrases is dissecting your rivals’ sure audits.

Some ASO administrations have survey examination instruments, coordinating catchphrases from audits to the score clients gave. The outcome is a rundown of components clients loved the most about the application.

4. Thesaurus

A thesaurus helps you discover elective words to depicting your application.

Since with any dialect, different words can pass on a comparable thought, you could lose profitable pertinent movement in the event that you don’t know enough vocabulary. A thesaurus demonstrates particularly helpful in the event that you are not a local speaker. Besides, regardless of the possibility that you are familiar, you may not think about some vital territorial terms and slang.

The best online alternatives are Thesaurus.com and Synonym.com. Since you can look for single word at once, just utilize this strategy for the most applicable catchphrases.

5. Seek Suggestions

Another straightforward approach to discover significant catchphrases and keyphrases is by writing in watchwords, letter by letter, in a web search tool and sitting tight for the autocomplete to offer recommendations. The main two internet searchers to utilize are Google (on an undercover window), for it is prevalence and quality, and the App Store, for its importance; all things considered, your clients will utilize it to discover your application.

Keep in mind that long key phrases are basic on the web, however not in the App Store. Remember this when adding Google results to your rundown. Rather than questions like “who is the president of the USA,” the dense “president USA” can function as a key phrase for your application.

Next, with the App Store, you have two wellsprings of watchwords: the proposals pop-up like with Google, and in the wake of looking, the “Related” hunt bar that shows up over the inquiry results.

Conclusion

At last, these instruments are there to help you—they won’t produce the ideal rundown. Despite the fact that you should do this procedure with a receptive outlook, there must be a base level of importance. There’s no point including “fish” to a camera application or dashing diversion. Unless you figure out how to make an application for submerged picture takers, or… Fish hustling? As should be obvious, it’s a case by case situation.

Run with your guts. Recollect that: this rundown will be the premise of your Keyword Optimization (KWO) process. You come up short here, you presumably won’t recoup the keyphrases later. It looks that I’m overstating, however having an awesome rundown to work with constantly had the effect in my App Store Optimization process.

Consagous also offers high end blockchain development solutions.

Courtesy:-
https://www.consagous.com/brainstorm-keywords-mobile-app-marketing-plan/

How Much Does It Cost to Build an App?

The most basic question every client have is ‘How Much to Make an App?’. The cost of building an app depends on multiple features. To address the most basic question, we are hereby providing a comprehensive guide which according to our experience in the industry elaborates each factor and the cost that each factor influence.

The major factor that affects the mobile app development cost estimate or breakdown are:-

Let’s dive in deep and explore each of the factors individually to get better understanding how these factors influence the cost of app development.

1. Type of app

There are several kinds of technologies available with their own set of features and they fall in different price ranges. To mention individually, we have the option to get the app developed in native, hybrid/cross-platform, or progressive web apps.

a) Native mobile app

In brief, these apps are coded in the language of the platform for which they are designed. Basically, for iOS, swift is used and for Android, Java is used.

Pros:

– Apps are relatively faster and reliable.

– Apps have access to phone’s features like address book and camera.

Cons:

– Relatively expensive in comparison to other alternatives.

b) Cross-platform apps/ Hybrid apps

These apps are built with the combination of web and native technologies.

Pros:

– Apps run on both the platforms- iOS and Android

– Relatively economic

Cons:

– Apps can’t access phone features

– Apps are quite problematic to design

c) Progressive web-apps

These are web apps that can be accessed through any browser and have the look and feel of the native app.

Pros:

– Extremely easy to install

Cons:

– Not supported by iOS

2. App Functionality

mobile apps are majorly bifurcated into four primary groups on the basis of app complexity and work involved in developing and designing them.

a) Simple apps

Simple native and hybrid apps are meant to serve a single basic purpose and do not store data, for example, an app for alarms or calculator. Given that they are least complex, cost to develop an app is very low.

b) Database or API apps

The apps which are programmed to store user data on the user’s device or some distant located server are called database apps. These apps are little more complex than the simple apps.

The features that represent this category are:-

i. The app requires users to sign up and login

ii. The app syncs the data between multiple devices

iii. The app is content rich

c) Enterprise Apps or Multi-Featured

These apps have several functional features and are custom made to fit users’ needs. Usually characterized by the complex structure as they have multiple features integrated which directly entail a relatively higher budget.

d) Games

Games vary a lot in functionality and complexity and the time and budget vary to a great extent. Apart from the basic complexity, games are expected to deliver the high-quality user experience that engages the users which adds up to cost.

3. Additional Features

Additional features play a crucial role in deciding the average app development cost. Basically, these features serve as ancillaries to the main function.

Most common examples of additional features are:

a) Email login.

b) Social login

c) Social integration

d) Rating system

e) In-app purchases

f) User profiles

g) Geolocation

h) Sync data across devices

4. Ways to get the app developed

There are several ways to bring life to your app. There is a talented workforce out there working with different operational models which are listed below:-

a) Offshore teams

Assigning the development task to the offshore team is the cheapest alternative amongst all. You probably will work remotely with a team beyond European frontiers most probably with Indian mobile app development company.

Average app development cost is very low in these regions but the risk is high as you don’t get to meet developers in person and the risk of deviation from the desired output is high.

b) Freelancers

Freelancing model is similar to offshore firm model except that it isn’t necessary that the freelancers have adequate experience. They may lack experience and the development process may slow down.

c) Technical co-founder

Technical co-founders are paid in equity and usually are eager to work with an established entrepreneur who can promise a career. They are usually approached by people who can ideate and envision the next generation necessities and are looking for techies to bring life to their ideas. Given that they are paid in equity along with their remuneration, consider them as a luxury.

d) Established app development company

The most expensive option with the lowest possible risk is an established mobile app development company, with a considerably vast portfolio to bank upon.

They hold records in building and shipping the greatest apps of the generation, so nothing to doubt upon here. Still, one must perform all the necessary due diligence to avoid a sour experience.

5. Cost of design

The design has a major role to play in the ballparking the success of an app. The USP of any app is the concept behind it and its design. App design is bifurcated in following phases:

a) Visual design/ UI

The look and feel of your app is the visual design of your app.

b) UX design

The functioning of the app falls under UX design. To understand the major differences between UI and UX, click here.

c) Icon, logo, and branding

Solid icon and logo design will command the user’s attention and should be given due importance.

d) Copywriting

The best user experiences have an exciting and compelling copy. The major task is to identify the tone and voice style that suits your brand. One will need a powerful copy to motivate users for exploring the app. It must clearly enlist the benefits and assist users in comprehending the value that features of the app can provide.

6. Startup Costs

It is implied that you will have to make a substantial investment in sales and marketing. The reason behind all these investments is to get enough footage for your app on the App Store which will drive a considerable number of users in a short period to your app. Organic marketing doesn’t make such wonders possible so your best bet will be paid marketing.

We hope that this one cleared major cobwebs, if you have any further queries, drop comments in the comment box and we will get back to you.

Consagous also offers high end blockchain development solutions.

Courtesy:-

https://www.consagous.com/blog/how-much-does-it-cost-to-build-an-app/

Tips to Create a Better ‘Mobile App Logout’ Experience

Usability and navigation define a mobile application on any operating software. Access to all important features should be clear and lucid for every user belonging to any demography.

But many a times the most obvious and simplest of action, the ‘Logout’ link/button is simply untraceable because of a complex interface that makes it tough for users to manage their account often leading to app churn.

Consagous’ experienced native and hybrid mobile app developers with an eye for clutter breaking approach give some advice on how to implement the best LOGOUT practice:

The ‘Logout’ functionality on a mobile app or web app should not take more than 15 seconds to be found ideally. The design pattern for logging-out should be the most well-defined convention of a mobile app.

It can be situated in a drop-down located at the top left or top right, the popular location pattern that is, more like a convention.

In order to make the mobile app user think twice before signing out for fear of increased churn rate, don’t force them to remain signed in. Logout doesn’t necessarily mean that the user is done with your app. Forcing the user to remain logged-in by making the logout feature difficult to find, you are only driving him/her further away.

Don’t conceal the logout option in complex and multiple menus or dropdowns.

And if you feel that your app will be used less frequently then make the logout feature conform to a commonly used location, one which the user won’t have to remember.

Instead of making the function difficult to locate, put in a confirmation for sign-out

Make sure that the logout feature which is a core functionality is accessible via touch and not through hovering on your mobile app (mostly ‘hover’ interaction doesn’t exist on touch and mobile devices). Hovering shall lead to opening of other options like profile and settings most times, disappointing the user in terms of accessing the basics.

Don’t make the mobile app user go an expedition to literally discover the ‘logout’ feature under an array of symbols like cogs, ellipsis or avatars and usernames to exit the app. Using an inconspicuous, tiny icon to hide the logout link under doesn’t serve much purpose even though they give the advantage of occupying less screen space.

Provide proper visual cues that give the user a clear direction to the logout link instead of icons like cogs that represent configuration settings more than the user. Employ a straightforward and consistent approach where a username or an avatar leads to the logout option through a menu/dropdown. Don’t use icons that may confuse users, keep them simple and clear.

Make login and logout the smoothest process possible for your mobile app’s user to give them a sense of freedom, trust, and ease. We hope the above-shared tips shall render a great user experience on your mobile app.

Consagous also offers high end blockchain development solutions.

Courtesy:-

https://www.consagous.com/create-better-mobile-checkout-experience/

HOW IOT MOBILE APPS ARE TRANSFORMING BUSINESS

Today, technology has impacted our lives in many ways. “With the explosion in usage of mobile devices and connected sensors, geography has become inextricably linked to modern technological processes and systems”. This modern process has solved almost every problem by changing the way people communicate and collect the information. With the help of new and cutting-edge technologies, now smartphones become more powerful and automated the manual tasks wherever possible and bring control to the electronic gadgets.

To give smartphones more control and competence, IoT came to picture, by bringing the control of other devices to the smartphone. Today almost all the basic exigency like smart phones, car navigation systems, industrial systems, smart building devices etc. are connected online with the help of IoT to capture vast amounts of data with fixed and moving sensors.

Let’s look at the below mentioned figures to know more deeply the future of IoT

According to the Statista research, by 2020, “the installed base of the Internet of Things devices is forecast to grow to almost 31 billion worldwide. The overall Internet of Things market is projected to be worth more than one billion U.S. dollars annually from 2017 onwards”.

 

Today, retailers with the help of IoT ultimately revolutionize the way we shop all over the world. Actually, IoT is giving retailers a way to catch up with the increasing demand of customers by integrating omnichannel experiences into their stores.

Here we mentioned some benefits of IoT in retail market:

It Merges the Physical and Digital Dimensions

With the help of sensors and beacon technologies in-store, retailers can connect with multiple shopkeepers in a more personal way by tailoring their experience with coupons for items they typically use. IoT offers a more seamless experience for customers that will not only save customers time but also build brand loyalty.

Now products can be tracked from floor to store, this not only improving store operational efficiencies and revenue opportunities but also sharpening the business strategies by allowing the businesses to look at the micro level. According to the Zebra study, by “2021, 79% of retailers will be able to personalize in-store shopping experiences for customers because they’ll be able to know they’re in the store”.

With the help of IoT, retailers are connecting with customers more seamlessly and determining their typical shopping paths. It also enables entrepreneurs to redefine their brand engagement by listening to their customers and analyze their behaviors and building new offerings and business models.  If you are looking for the mobile app development team which can build prodigious IoT mobile application, then we can help you for the same.

Consagous is Austin, Dallas, Houston and Washington, DC based IT Solutions provider to back you up for all your retail related needs. Take a tour of our services.

Courtesy:

https://www.consagous.com/road-ahead-iot-devices-e-commerce/