Enterprise Mobile App Development Trends 2019

The stipulation for mobility has caused mobile application development to grow at spooking speed. The global market of enterprise mobile application is expected to reach $284 billion by 2019. In 2008, the mobile application came into existence, since then it never looks back and has evolved into the mainstream by becoming a necessity of enterprises. If you are awestruck if there is an app for that, there probably is, see how fast our mobile developers are!

Today customers experience is a driving force behind the growth of any enterprise as they are the real asset for any business. Users want seamless experience regardless of what device they access and this expectation often demands a mobile app to enhance their UX. To fulfill marketing’s wish, enterprise mobile apps can help enterprises to improve productivity in the workplace.

According to the Gartner, “25% of enterprises will have an enterprise app store for managing corporate apps on PC’s and mobile devices”.

Reason Behind The Significant Growth Of Enterprise Mobile Apps

Customers are an essential aspect of any growing business and to offer rich customer experience, enterprise mobile app development solutions have become an imperative part of organizations. For the successful growth, enterprise mobility app should be designed with strapping functionality and streamline the process flow within an organization. According to the studies

·         “43% of enterprise app developers make more than $10K per month versus 19% of their counterparts focused on consumer apps”.

·         “20% of all developers globally are targeting enterprises, up from 16% just six months ago”.

·         Growth in direct revenues from app stores is slowing, while demand for good mobility solutions is outstripping supply.

·         “About one-third of the 1,000 millennial and consumers said they would download an SMB’s mobile app to learn about what’s in stock at the store”.

What is causing the Demand for Enterprise Mobile App Development?

Accessibility

In 2016, 62.9% of the population worldwide already owned a mobile phone. This figure will reach 4.68 billion in 2019. By 2019, China is expected to reach nearly 1.5 billion mobile connections and India almost 1.1 billion. Now more than ever people are accessing information from their mobile phones.

Usage

On the basis of comScore’s 2017 study, most of the American adult spends 2 hours, 51 minutes on their smartphone every day. In the U.S. people spend half of their time online using mobile applications and mobile Web browsers. This alarming shift in human behavior is leading to the demand for mobile apps to provide users with a consistent experience.

Increase in BYOD

With the help of digitization, enterprises allow employees to bring their own laptop. This is increasing the demand for mobile applications as well as allow employees to work remotely by providing an allied experience regardless of the electronic devices they are using.

Customization Options

This is a most important countenance of modern enterprise mobile app development. In the organization, the uses of the mobile application across the business vary to a large extent. Naturally, the mobile app with all its features cannot succor all the users in the same way. So the customization options in mobile application development for enterprises in helping in making the same app useful for everyone in the company.  

Features of Enterprise Mobile Applications

Following are the must-have features for enterprise mobile application:

Smooth User Experience

No matter what kind of apps you are building, user experience always takes the center stage. This improves the adoption of mobile apps within an organization and accomplishes all the important objectives.

Data Sharing

Real-time data sharing feature in enterprise mobile apps enable employees to send and receive data easily. Also, the functionality should be in such a way that data can be shared in any form i.e. excel sheets, doc files, images or videos.

It also allows enterprises to send a real-time notification to their employers and customers to facilitate communication. Push notifications also help enterprise mobile app in keeping tabs on everything.

Easy Integration with Necessary Tools

Enterprise mobile apps contain all the fundamental and necessary tools that required for smooth process management.

Growth Driven Trends for Enterprise Mobile Application Development

HTML5 and Hybrid Mobile App Development

Enterprise shifted their focus from native apps to hybrid mobile apps to put up cross-platform development using a combination of web technologies like HTML, Java, and CSS. This offers the ability to apps to work on multiple platforms, especially for larger enterprises.

Shortened Development Lifecycle

The pressure of consumer demands will force enterprises to look for different ways to shorten the development process by ebbing the time between idea conception and app launch. As the mobile app development resources become more in demand, enterprises will need to improve development tools to improve their business lifecycle.

Location-Based Services

Enterprises will utilize location-based services to deal with the end user. Enterprise mobile apps are using this technology to offer a highly personalized experience for users.

Internet of Things

IoT integrated mobile applications will evolve to integrate the multiple connected electronic devices and provide the end user with an unblemished experience.

Wearable Technology

The springing up of wearable technology will create a greater demand for the apps that are required to integrate this technology with other systems. As technology is emerging, enterprise apps will be able to engage customers at a whole new level of convenience.

Big Data

Real-time monitoring through mobile apps will allow enterprises to collect customer’s data, assisting in consumer intelligence and marketing efforts.

UX

BYOD in the workplace will increase the demand for the apps to integrate the experience for the user.

Summing Up

In the time to come, enterprise mobile app development companies will manage the mobile apps and deliver full-fledged mobile apps with different functionalities for employers and consumers of the respective brand. In 2019, all the latest trends of enterprise mobile app will employ by the brands for strengthening their customer experience. With the help of latest trends of Enterprise mobile app development, an organization will enjoy profound access to consumer data to drive business even more smoothly.

From increasing productivity to improving efficiency, enterprise mobile apps will definitely help businesses in transforming their overall process for future growth. 

Cross Platform Mobile App Development Guide For 2019

Cross-platform mobile application development is become the first choice of mobile app developers because of its promises for the tech industry. Now, enterprises are taking cross-platform mobile app development into consideration while planning a new mobile app or modification of an older one. Let’s throw some light to get a little context on this latest trend.

In 2017, the market shares of two most common operating systems for smartphones i.e. Android and iOS were 85.1% and 14.8% respectively. And in March 2018, 3.8 million apps were found in Google Play (for Android) and 2 million in Apple’s App Store (for iOS).

These numbers are itself a proof of growing mobile application market so it’s safe to say that cross-platform mobile app development has endless opportunities for developers.

So without further delay let us look at the top 10 mobile app development frameworks:

Mobile App Development Frameworks

As we know the world is wheeling around digitization, enterprises want to align with the surroundings so they are ready to adopt things that are in trends. But at that point, they should play smartly as a number of cross-platform framework choices are available in the market. Here is the list of cross-platform mobile app framework that will you help you to choose the best.

React Native

React Native is a perfect choice for mobile app developers as it allows them to use existing resources. It is a tough competition for Xamarin and Native Scripts. Most of the Fortune 500 companies like Instagram, Walmart, Airbnb, Tesla, and others are using it as React Native uses the same UI building blocks that Android and iOS do. For more details visit our blog- React Native Mobile App Development Isn’t Going Anywhere

jQuery Framework

JQuery is a feature-rich JavaScript library. It’s an HTML5 framework that handles animation seamlessly. jQuery has changed the way of writing JavaScript and its greatest advantage is that its code can run across all Operating System such as Android, iOS, Windows, Blackberry, Firefox, Kindle, Nook, and MeeGo.

Mobile app developers can download JQuery either as a custom download or the latest stable version. It’s an ideal choice for rapid development of apps with the plugins that come with the app.

Sencha Touch

Most of the enterprises preferred Sencha Touch as it has a wide range of features to work with. Sencha gives a rich look and high performance to the mobile apps and offers ready to use tools for all platforms including iOS, Android, Windows, and Blackberry.  To make mobile app development easy, Sencha Touch provides a drag and drop option for visual app developers. It is one of the efficient cross mobile app development framework that offers great visuals effects in the mobile app.

Ionic

Ionic is an open source framework for mobile app development, which helps to build native-like mobile apps with HTML, CSS3, and Javascript. Basically, it’s a front-end network that works amazingly on the latest mobile devices to hit the market in the desired way.

Ionic templates and projects developed by other mobile app developers can be downloaded. It helps the developer community to reuse code whenever needed. Another advantage of this popular framework is that it works smoothly with Angular SDK.

After the launching of Ionic, it becomes easy to build high-performance mobile app and Progressive Web Apps that run ripplelessly on multiple platform or device.

Xamarin

Xamarin is a cross-platform app development tool which is owned by Microsoft. It uses CLI and CLS with a C# shared code base. Mobile app developers can use this framework to write code for native Android and iOS apps and can share across multiple platforms including Windows and Mac OS. According to Xamarin, “over 1.4 million developers were using Xamarin’s products in 120 countries around the world as of April 2017”. For more details read- Xamarin Benefits For Cross-Platform Mobile App Development

PhoneGap

PhoneGap is an open source platform for cross mobile app development, it allows developers to use JavaScript, HTML, and CSS to create full-fledged mobile apps. Previously, it was very difficult for Mobile App Development Service Provider to write code for each device individually. But now PhoneGap has solved this problem by offering Native iOS & Android App Development Services using standards-based web technologies to bridge web applications and mobile devices. Since PhoneGap applications are standards compliant, they’re not going anywhere in the future.

Final Words

Today cross-platform mobile app development is in buzz all over the world. It has reduced the cost and efforts of mobile app Development Company to a large extent. Not only this, but it has also made mobile app marketing better than ever. Want to take your business sky high? Contact us at +1 (512) 333-1321 or visit Consagous Technologies.

How to Use Mobile Apps as a Brand Marketing Tool?

Today brands drive loyalty and engagement with their customers using strategies, technologies and latest tools. Looming technologies like AI, Wearing/IoT, AR-VR, Xamarin, Beacons, Chatbots, and others provide new ways for consumers to interact with mobile app development companies and vise-a-versa.

In the current market scenario, delivering an omni channel customer experience has become imperative otherwise companies will fail to stand up on customer’s expectations. That’s the reason companies are adopting mobile app solutions to skyrocket their business reach. If you’re not treating your brand app like a core ingredient, then this is a time to start as “In 2019, U.S. mobile retail revenues are expected to reach $267.47 billion, up from $156.28 billion in 2017”.

According to Google research from December 2017, 46% of respondents said they prefer to use their smartphones for the entire purchase process. This percentage has been continuously increasing, according to the study done by Target, 98% of customers do shopping digitally and three-quarters start their experience in mobile applications.

So what you can do to revamp your marketing strategy to meet the customers need and drive revenue, engagement and brand loyalty? Here are some points that will clear your vision about how mobile app can increase the brand marketing. But before that let’s discuss why brands should go with mobile applications.

Why Brands Should Go With Mobile Applications

According to App Annie research, In 2016 90 billion mobile applications on the iOS App Store and Google Play were downloaded by users and they spent nearly 900 billion hours in apps. This is an evidence of the app’s popularity. So app development companies should focus on this instead of wasting time over other strategies as in the digital era all marketing strategies revolve around mobile applications.   

A mobile application is a strong channel for brand marketing and its benefits are endless. It can up raise companies brand value in front of the customers. Today targeting an audience is not a difficult task but targeting an actual audience is! So for companies, it is very important to find out their business’s soul moto and then start targeting the audience.  

4 Core Strategies for Businesses Branding Via Mobile App

Treat your brand app as a core mobile product

When you don’t treat your brand app like a core mobile app than it can just be an adjunct to that primary brand experience. Development of brands apps requires almost the same strategies that we required to build a mobile app. Top retailers like Amazon, Waze, Lyft, and others have focused on mobile experience as customer experience is the primary concern on their mind. According to the study, one mobile user use approx. 9 apps per day and 30 apps per month. To compete with existing mobile apps, your brand mobile application development needs to have an impetus and demonstrate value otherwise they won’t be able to survive in the competitive market.

Currently, there are lots of new technologies are available in the market that you can choose for building your brand app but don’t just add them for the sake of being new and trendy. Think about your customer’s persona than align it with business goals and then decide the technology required to make that experience excel.

Deliver a seamless brand experience.

Adding eye-catching features is good for any mobile app but make sure that you don’t overcompensate your brand experience with these features. Actually, the brand app experience needs to be consistent as well as seamless with other elements of the customer experience. Customers want to interact with a brand in the way that best suits their lifestyle and needs, it could be purely mobile app or start in-store and finish on their mobile phone. So, if you’re brand is not connecting every click and piece of data to move seamlessly between those different experiences, you are in risk of losing a brand loyalty.  

Increased Personalization

In the recent year, we have seen huge emigration to online shopping, that’s the reason mobile app development services are also personalized by the developers. Now, there is one-click purchasing, through email, apps or even text. As mobile app development companies started knowing more about their customers they introduced options like Apple Pay so that purchases can be completed with one click. Companies that are capable enough to avail these advantages will capitalize on consumers’ desire for ease and speed.  

Increased Customers Loyalty

B2B mobile applications are evolving at a different speed, by industry. Some businesses are militantly building infrastructure to facilitate their customers, especially IT industry that connects people with technology. The ability to seamlessly interact with clients and to help with customized IT solutions is fueling this trend. This frictionless and enhanced experience will directly increase customer loyalty.   

Summing Up

The mobile application is a perfect way to drive brand loyalty and to engage the customer by rewarding their loyalty with exclusive benefits. According to a survey, 72% of customers said that the most valuable feature of a brand app would be loyalty benefits. Building a right mobile application to your brand app can yield sizeable results and we can help you to achieve this with our robust mobile app development solutions.

So, have you got an idea for the next great app? Let us know about it and we will be happy to help you. Contact us at +1 (512) 333-1321 or visit Consagous Technologies.