Growth Hacking Tips for Mobile Application

Did you know that about 75% to 80% of users uninstall apps within three months of downloading an app? That’s because most of the mobile apps are marketed to the mob, not to the right audience.

Once the mobile app developers developed and released the application on the app store, they feel that everything is completed but soon they realize, creating the app was just the beginning of the journey. To make mobile app up and running, it’s important to work on raising the number of active users and app installations from the target audience.

Here are the few useful promotional practices to reach out the paramount engagement with the target audience and convert them into active users.

Growth Strategy for Mobile Applications

Every enterprises or business want to reach as many app users as possible with the hopes of converting them into real active users but some challenges of markets hold their hands to do so. It’s important to a mobile app development company to schism these barriers otherwise they would make your app feeble in the Play Store.

Think mobile first but web second

Today, everyone’s talking about the mobile app, no doubt it leverage the huge potential of marketing but we can’t underestimate the power of the web as it also holds the dynamism of marketing that can help in raising the horizon of online businesses.

So it’s good to use all online marketing channels to promote your new mobile app and always make sure that the app goes beyond apprising your customers of new categories on your shelves. For that build a solid sales channel with customer data analytics, pre-ordering and delivery options and cost-efficient rewards program.

Embed deep links on social media

Use deep links on your social media pages to forward users from pages to an app landing page. Add button on your social media page so that users can open your app from there. Post fresh content regularly about the app on your all social media pages, it will help you to maintain the consistency of your pages and generate real active users.

Promote viral campaigns on social media

Mobile apps can be used to build long-term relationships with existing customers and turn them into a brand promoter. But it also meets the common challenges when it comes to new customer procurement.

A welcome gift for new users, bonus points, coupons, points for repeated visits and reward base-gamification helps in generating genuine customers and encourage them to shop more  

Recently only in five months, “Burger King Europe managed to drive one-million app downloads with the help of a smart promo code campaign”.

You can also run these promotional contests regularly and as a prize can send reward points or coupons to the winners right through a mobile application.

Push Notification

Send push notifications at the right time to the customers as it sounds more welcome as compared to Email and SMS messages. With the help of this method, you can reach out to your existing customers only you need prior approval. If you don’t have customer database then start building it with the help of your mobile app as users are more likely to open push notifications on their smartphone apps.

Leaflets for Mobile App

When it comes to app promotion, don’t forget high-traffic areas like bar counters, the main walkway, restrooms, Wi-Fi stickers, and even traffic signals. Put your mobile app logo and offers that guests can avail as a reward if they download the app on their smartphones.

By focusing on these promotional techniques on social media channels and in-store, you will get the number of active users for your app and installations soar.  

Create viral video content

According to research visuals hold more appeal than plain text and learners respond to visual information faster as compared to text. That’s the reason videos are the most popular form of content today. For your mobile app marketing, you can create a video for YouTube as it’s a most popular platform worldwide.

If you want to create a promo video, keep it short and to the point, focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.

Summing Up

When you are dealing with mobile application marketing, each and every detail about users makes sense. So always keep in mind your users’ expectation and try all best possible ways to fulfil them. If you’re interested in mobile app marketing strategies, let’s talk.  

To know more about Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

How Companies Can Use Big Data to Improve Mobile App Development

People have been talking about big data, surely you’ve also heard of it, but do you exactly know how it can improve the mobile app development process? Let’s take a deep look over it.

Big data has left its impression on every industry comprehensively including Fintech, Healthcare, Retail, Education, Insurance and Marketing. Companies are using big data to know their clients more closely so they can successfully target consumers who might benefit from their products and can design and manufacture better products for their customers’ specific needs.

Many industry gurus have concluded that by 2020, the mobile application development company will be worth $20 billion, and with this increasing rate, the level of competition has also increased. However, this prediction cannot achieve in the coming years without the flotation of big data.

Need of Big Data in Mobile App Development

The importance of Big Data in mobile app development cannot be baffled. It allows companies to know more about their customers than ever before. All retail companies use Big Data to systematize their online stores, purchase histories and more to improve every aspect of the company.

Now, most of the mobile app development companies have started using Big data technology to improve their practice toward mobile app development. In the last few years, Big Data is growing bigger as the amount of data mobile users originate on a daily basis has gone beyond the petabyte levels.

Big data is not restricted to large businesses, means small to midsize companies can use this technology to manage the information of their daily activities such as expense, sales and inventory records, as well as invoices.

Benefits of Big Data in Mobile App Development

Major companies and research centers are using artificial intelligence and advanced analytics to exemplify and visualize massive amounts of data in productive ways. This can open up hidden patterns in markets and consumer behavior and help organizations to identify opportunities.

More about Speed than Quantity

Instead of having unlimited amounts of information, Big Data only receive high-quality information in a timely manner that is important to your business. It also allows business owners to predict future trends by knowing every aspect of the business.

The more you know about your business, the better decisions you can make for your businesses. Without big data, it’s not possible to know the exact motto of the buyer of buying the particular thing. So to know your consumers closely, switch to Big data mobile app development, it will help you throughout the purchase journey and allow you to trace their footprints.

Enhance customer engagement

Big data is a driving force behind ML technology; it helps businesses to understand customers’ desires in a better way by improving the products according to their needs. If you are a businessman, might be you are thinking that you know your customers and what their likes and dislikes but Big Data can help you to know what your customers are really doing.

With the help of big data, you can capture customers’ behavioral information from any type of device, including laptops, desktops, smartphones, tablets and more.

Create advanced marketing campaigns

Big data helps is designing a perfect market campaign and to track the performance data. This information guide company’s for content strategy and its flow. For marketing purpose, Big Data holds a huge potential as it allows trendsetters to predict the upcoming trend of the industry. By opening the doors of all opportunities to know the customer intently, Big data has become the king, no matter how small data is, it has a story that matters.

Having all of this information and being able to analyze it properly allows you to send your target audience the right message that will get them to buy from you.

Make sense of social media  

Don’t underestimate the power of social media, it has a lot to do, so take advantage of every social media platform that makes sense for your business. Big data can be used to identify the people and brands who mentioned your business on social sites whether it’s a client review or complaints or unstructured data. Use these data to make smarter business decisions.

Use all social media platforms to leverage positive customer experiences, and make sure to reply to customers who mention your company as much as you can. By knowing your customers better and understanding how they interact with different social media platforms, you can find more attractive ways to sell your product to them.

Summing Up

There are copious sources of information are available and more pop up every day. In the upcoming days, we will see many businesses will shift their data to the cloud. The tools for big data have never been better than they are right now.

The amounts of information you can gather about your customers and the ways you can use it for the growth of your company is phenomenal. So, this is a time you can start using big data to skyrocket your business. Stay ahead of the game and take advantage of big data to drive sales and boost your business growth.   

To know more about Big Data Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

Maximize Your App Downloads Using App Store Optimization

“Mobile is not just a platform. It is an opportunity to transform your business.”

                                     

If you’re a mobile app developer and want to get your app out to the masses, you know how difficult it can be without a proper strategy. Ranking in the app store and search result can be unattainable goals, especially for those who you’ve just launched a new mobile app.

But with the help of some basic app store optimization, you can go a long way, as it becomes nectar for mobile app development to gain recognition in App Store

According to statista, app discovery is one of the biggest marketing challenges for nearly 50% of app marketers. Therefore appreneurs started focusing on App Store Optimization (ASO).

Let us dive down to know the ins and outs of ASO:

What is App Store Optimization?

Application Store Optimization is the way to improve the ranking of mobile application on google play store and App store so that it can appear higher in query items. The higher visibility generates more traffic to app’s page to increase the number of downloads.

After the cursory look at the App Store Optimization, it’s time to discuss the factors that increase the ranking of mobile apps.

Scoop of Facts

According to a research, 47% of all US iPhone users search mobile applications in the App Store while only 10% find apps due to being featured on a top chart, and 9% through Apple’s featured screen.

On the basis of study completed by AppShots “53% of Android users and 47% of iOS users found their last app through app store searching “, and mobile application with simple features and appealing screenshots increased downloads by 30%.

According to the study, “there were 1.2 billion app users, and this number is expected to balloon to 4.4 billion by 2017. The same research expected 82 billion apps to be downloaded in 2013, with the number swelling to 200 billion by 2017”.

The Importance of Ranking in App Store Search

Mobile app development companies went through trouble of building a successful mobile app with slick functionality that’s ready to add value to its users. Previous testers and users were raving about it but there were some major issues like person who already know about it can found it in app store. And this problem needs to be addressed before a competitor swoops up your audience.

There is no substitute for high rankings in app store search, on the basis of trends strategies also get changed time to time. Even if your mobile app will get featured on a top search result the resulting downloads won’t be as great as you’d think.

Top Ranking Factors in App Store Search

The components that Google Play uses to figure out the ranking of applications are different from the factors utilized by Apple but there are certain factors which are common for both apps stores.  

Keywords Are Your Foundation

Just like everything in SEO, keywords are the foundation for getting apps found in various app stores. Of course, start with a keyword in the app title, and choose it wisely. One big change to the Apple App Store as of September 2016 was limiting the character count from 255 to 50 characters. This means tightening your word choice; the idea is to find the correct balance between the app’s name and some keywords. Remember, this will also be your app’s URL, so choose wisely.

As the number of mobile apps is increasing day by day on google play store and App store, it’s important for apps to get positive store ranking. For this search engine optimization (SEO) can help you by targeting the right audience, only the approach to marketing apps needs to be strategic. Before discussing the components that affect the mobile app ranking, let’s discuss what exactly App Store Optimization is?

Number of Downloads

According to the Fiksu, the number of app downloads is directly proportional to application store rankings. If you want to increase your app’s downloading, then use proper SEO strategies so that your app can easily visible on search result page.

Select the Right Title

For ASO, it is very important that your app name must contain the brand purpose as well as the appropriate keywords otherwise it may fail to generate traffic to the app page. A recent study of Incipit revealed that apps that have keywords in their titles ranked 109% better than those without.

Write an Engaging Description

Your mobile app description is what that decide the fate of your app i.e whether the audience will download your app or not. So it should be informative as well as catchy that tells your customers how your mobile app can provide value to them.

To make it more pleasing use relevant screenshots and videos and insert appropriate keywords in the description so you can naturally boost your downloads.

Use an Eye Appealing Icon

To make a splash and attract users create an appealing icon for your app as it is the first thing that audience will notice. As the various apps are available on Google and App store, so make sure that your icon design will not similar to other apps.

An easy way to design an amazing icon for your app is to check some of the well-known top ranking apps of your category. This will give you a rough idea of an icon; however, it is important that your icon should be unique enough so that viewers do not get confused.

Summing up:

App store optimization is not an easy task, but it’s excessively important to take an app to the next level and allow it to be found by the target audience. Using these tips can help you to make your apps successful.  

An ASO service offers a platform to mobile app development companies to maximize revenues by getting more often discovery on app stores and dominate the market. So, have you got an idea for the next great app? Or looking to market your app. Let us connect with us.  Call us at +1 (512) 333-1321 or Mail Us at projects@consagous.com or visit Consagous Technologies.

Importance and Benefits of Educational Mobile App Development

“Learning is not attained by chance. It must be sought for with ardor and attended to with diligence”.  

Today emerging technologies are reformulating the nature of education. On the basis of the Bureau of Labor Statistics, 65% of children starting school today will need skills for jobs that don’t yet exist. The rate of youth unemployment also runs high even as jobs stand empty because people don’t have the right skill sets that they required for the digital age. To be prepared for the jobs of the future, students need to view learning as a lifelong process.

In order to deal with current education scenario, mobile app developers have launched trendy and engaging apps to rule over the boring education pattern and students are also showing their interest as the mobile app allows them to learn through gamification. Undoubtedly, the results are superb by combining education and technology for effective learning.

No doubt, modern youth are more driven towards using a mobile phone for every purpose, and in this situation, the educational apps can be an effective way to attract the students to study.

Insights

In the last few years, technology has changed the way of teaching and learning. Now education is no more restricted to lectures, talks and physical objects, as digitization has overcome this pattern of study. Now, teachers have a digital tool to teach the students. “According to the result, the worldwide e-learning market is forecast to surpass 243 billion U.S. dollars by 2022. In 2016, the self-paced e-learning product market amounted to 46.67 billion U.S. dollars and is projected to decrease to 33.5 billion U.S. dollars in 2021”. Nearly 65% of teachers support the use of open educational resources in teaching, and 63% showed interest in the competency-based education system.  

Self-paced e-learning market revenue in the US from 2016 to 2021

How educational mobile app can transform our education system?

Education is not just the cornerstone but the entire foundation of any civilization and to become a great living race we need to educate our children in the right way. Our current education system is 100 years old and if we are willed enough to update our wardrobe, furniture, and mobile phones then we should also be responsible enough to do the same for our education system.

Though there are various educational mobile applications are available in the market but selecting the right one can change their mindset at the process of learning. Educational apps are making things easier to understand and making learning fun to the core.  

Benefits of Educational App Development

In this blog, we will be talking about the benefits of educational mobile apps so, let us get on it without any more delay:

Interactive learning

Those days are gone when the library was the only option for students to read books. Now e-books and education mobile apps become the first choice of learning as it allows them to learn a thing in their comfort zone.

Today there are thousands of educational apps are available in Play Store and App store for all types and these apps ensure interactive learning of students by transforming the boring lessons with the help of videos and gamification.

Round the clock availability

Unlike schools, education mobile apps are available 24*7, therefore, it’s not a time-bound learning. There are millions of students who hesitate to ask their questions in the classroom, app allows students to resolve their queries whenever they want and can rewind the lesson for better understanding.

We also know that time-bound learning is not much effective, as children get distracted very easily and are not able to concentrate continuously for a long time. Thus, educational apps work the best regarding this issue and let students learn new things as per their convenience.

Online study material

Now there is no need to buy books and study materials, as you can find all the books online. Online tutorials and e-books made students life more easily and hassle-free. With the advancement of technology, readers can discover a variety of books with a mere click.

Track the progress

Educational apps allow users to track their progress, which is one of the most important things that everyone explores. Now it is easy to track overall or individual subject progress and improve accordingly. Educational app is also beneficial for parents as it enables them to track their children’s study progress flow and guide them correspondingly.

Summing up

Since last few years, Education mobile apps has undergone several significant transformations. And as Internet use on a global scale via mobile continues to grow, the number of students who use education apps are also increasing. According to a study, more than 20 million students use Google apps for education and it can save up to $1.5 Million per year in classrooms. The study also reveals that 73% of teachers access digital content from their handheld mobile device and 72 of the top 100 universities in the United States use Google apps.   

Hire Mobile App Development Company – Consagous. For high-performance education mobile apps contact us at +1 (512) 333-1321 or visit Consagous Technologies.