One question always
rings while mobile application
development that can beacon bring new fortuity for retail?
Studies indicate we may see beacons in retail driving more data soon, according
to Gartner “the market for data is growing and its usages range from retail
optimization tool to currency”.
On the basis of a study “Global beacons market is expected to
grow $14.839 million by 2024, growing at a CAGR of 61.50%”.
But the sad news is
that retailers around the world are still not skillful to work with data. Of
course, data analytics is not new but it has been changing as new trends are
coming at bullet speed. But IoT has played an important role in data
generation, especially in retail to win something big.
Over the past
couple of years, Beacons have faced a netted reaction as
retailers have struggled to combine it with mobile app downloads. Beacons proof
best for mobile app development
services associated with the retailer if it hooks the
shopper to make them a resurgence. If it can integrate into a wide variety of
mobile apps, then it becomes easier for retailers to allow the beacons to reach
out to shoppers.
One of the UK
retailer House of Fraser stated that it will introduce “beacon-equipped mannequins in its
Aberdeen store to provide customers with a more engaging retail experience”.
This beacon will
send a signal when a customer with an enabled smartphone app is within 50
meters of the mannequin.
·
Most
of the people are having location service enabled devices in their pockets.
According to a prediction, this number will hit 2.5 billion users worldwide in
2019.
·
Number
of people who have access to data via their mobile device as global 4G LTE and
Wi-Fi coverage increases year-over-year
·
Today
location service technology is becoming a common functionality of smartphones.
A leading mobile app
development companies in USA and internet search has
already publicized it boon as it allows marketers to send out offers to
consumers based on their location.
Beacons Working – Retail App Development Services
Beacons are an
outlandish powerful tool for reaching the modern retailer’s mobiles because
they allow marketers to send messages while they were roaming around their
stores. It also enables marketers to track the live movements of their
customers by using Bluetooth technology.
These small
computers, use proximity technology to detect human presence who are nearby and
trigger predefined actions to deliver push notifications. When a customer
enters in an area of an indoor positioning system, a beacon sends a code in a
mobile application with a message to their mobile device. Here mobile application
development solutions come forth: this coded message,
which is shown in a form of a notification, can only be viewed with a mobile
app.
Today the number of
retailers which use beacons are limited, same with the consumers as only 6%
of consumers have used in-store beacons. According to Walker Sands, “More than 60% of shoppers say they are
not currently receptive to push notifications from retailers or in-store mobile
tracking”.
In the beacon’s
fast-growing industry there are various Beacon embedded mobile apps are
available such as an iBeacon app, an Eddystone app, or an indoor navigation
app. Apple is the first smartphone which has introduced beacons with iOS
7.
Summing up
Though the
introduction of beacon technology poses various challenges, but if retailers
offer beneficial and relevant offers to customers, they can enhance engagement
and can get far greater insight.
As we know that
mobile devices are playing important role in the shopping experience,
therefore, the beacon technology is likely to go mainstream in the next few
years.
Want to integrate
beacons in your new project? Hire our mobile app
developers today. Connect with us at
+1 (512) 333-1321.
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