“Mobile is not just
a platform. It is an opportunity to transform your business.”
If you’re a mobile app developer and want to get your
app out to the masses, you know how difficult it can be without a proper strategy.
Ranking in the app store and search result can be unattainable goals,
especially for those who you’ve just launched a new mobile app.
But with the help
of some basic app store optimization, you can go a long way, as it becomes nectar
for mobile app development to gain recognition
in App Store
According to
statista, app discovery is one of the biggest
marketing challenges for nearly 50% of app marketers. Therefore appreneurs
started focusing on App Store Optimization (ASO).
Let us dive down to know the ins and
outs of ASO:
What is App Store Optimization?
Application Store
Optimization is the way to improve the ranking of mobile application on google
play store and App store so that it can appear higher in query items. The
higher visibility generates more traffic to app’s page to increase the number
of downloads.
After the cursory
look at the App Store Optimization, it’s time to discuss the factors that
increase the ranking of mobile apps.
Scoop of Facts
According to a research, 47% of all US iPhone users search
mobile applications in the App Store while only 10% find apps due to being
featured on a top chart, and 9% through Apple’s featured screen.
On the basis of
study completed by AppShots “53% of Android users and 47% of iOS
users found their last app through app store searching “, and mobile
application with simple features and appealing screenshots increased downloads
by 30%.
According to the
study, “there were 1.2 billion app
users, and this number is expected to balloon to 4.4 billion by 2017. The same
research expected 82 billion apps to be downloaded in 2013, with the number
swelling to 200 billion by 2017”.
The Importance of Ranking in App Store
Search
Mobile app development companies went
through trouble of building a successful mobile app with slick functionality
that’s ready to add value to its users. Previous testers and users were raving
about it but there were some major issues like person who already know about it
can found it in app store. And this problem needs to be addressed before a
competitor swoops up your audience.
There is no
substitute for high rankings in app store search, on the basis of trends
strategies also get changed time to time. Even if your mobile app will get
featured on a top search result the resulting downloads won’t be as great as
you’d think.
Top Ranking Factors in App Store Search
The components that Google Play uses to
figure out the ranking of applications are different from the factors utilized
by Apple but there are certain factors which are common for both apps stores.
Keywords Are Your Foundation
Just like
everything in SEO, keywords are the foundation for getting apps found in
various app stores. Of course, start with a keyword in the app title, and
choose it wisely. One big change to the Apple App Store as of September 2016
was limiting the character count from 255 to 50 characters. This means
tightening your word choice; the idea is to find the correct balance between
the app’s name and some keywords. Remember, this will also be your app’s URL,
so choose wisely.
As the number of
mobile apps is increasing day by day on google play store and App store, it’s
important for apps to get positive store ranking. For this search engine
optimization (SEO) can help you by targeting the right audience, only the
approach to marketing apps needs to be strategic. Before discussing the
components that affect the mobile app ranking, let’s discuss what exactly App
Store Optimization is?
Number of Downloads
According to the
Fiksu, the number of app downloads is directly proportional to application
store rankings. If you want to increase your app’s downloading, then use proper
SEO strategies so that your app can easily visible on search result page.
Select the Right Title
For ASO, it is very
important that your app name must contain the brand purpose as well as the
appropriate keywords otherwise it may fail to generate traffic to the app page.
A recent study of Incipit revealed that apps that have keywords in their titles
ranked 109% better than those without.
Write an Engaging Description
Your mobile app
description is what that decide the fate of your app i.e whether the audience
will download your app or not. So it should be informative as well as catchy
that tells your customers how your mobile app can provide value to them.
To make it more
pleasing use relevant screenshots and videos and insert appropriate keywords in
the description so you can naturally boost your downloads.
Use an Eye Appealing Icon
To make a splash
and attract users create an appealing icon for your app as it is the first
thing that audience will notice. As the various apps are available on Google
and App store, so make sure that your icon design will not similar to other
apps.
An easy way to
design an amazing icon for your app is to check some of the well-known top
ranking apps of your category. This will give you a rough idea of an icon;
however, it is important that your icon should be unique enough so that viewers
do not get confused.
Summing up:
App store
optimization is not an easy task, but it’s excessively important to take an app
to the next level and allow it to be found by the target audience. Using these
tips can help you to make your apps successful.
An ASO
service offers a platform to mobile app
development companies to maximize revenues by getting
more often discovery on app stores and dominate the market.
So, have you got an idea for the next great app? Or looking to market your app.
Let us connect with us. Call us at +1 (512)
333-1321 or Mail Us at projects@consagous.com or
visit Consagous Technologies.
