Market Your Mobile App Without Burning Extra Money

In today’s digital world, people are depending more on their mobile phones for all connected experiences, whether it’s watching a movie, reading the news, catching up on social media or making purchases. Most of the companies have adopted mobile app development in their landscape and prioritized in the business model. However, for mobile app developers, it is very challenging to marketing their apps especially before raising funding or start making revenue.

Usually, mobile app development companies spend millions of dollars on marketing their app to get users and after while fail to retain those users. Therefore, initially, it is good to focus on a minimal viable product and reaching out to prospects for feedback. At this stage, it is pointless to spend much on marketing. Below are several marketing strategies you can adapt to get your first few thousand users:

Organize events

Partner with different venues and sponsors to organize events, it’s a great way to attract new users and create touch points with existing ones. Venues and co-working spaces are always looking for publicity and many of them would be happy to host you if you promise a certain number of people. You can also find food sponsors easily by reaching out to the marketing manager of the company.

Write blog posts

Blog posts can be a good way to enhance website visibility on search engine result page. Content about the relevant and compelling topics on your website can give a bounce to your product by increasing the user traffic on the website.

Use Google AdWords, Google Trends and Keywords on the basis of your target audience as it will help you to increase your post reach and allow you to generate more genuine viewers.  

Leverage social media channels

Social media holds great potential for marketers, it has changed the way we communicate, sale and buys. All the social media channels have a search bar that can be used for keyword search for searching specific conversations. Today Twitter, Facebook, Instagram, YouTube, and others social media platforms are used for free promotions, reach out to bloggers and influencers and collaborate with them or invite them to your events and offer them a free experience related to your service. Many of them will be happy to use your app and will include it in their videos or posts, wherever there is a good fit.

Create a Partnership

For Startups, it is very tough to burn money on marketing as they have always tight marketing budgets, therefore, they always look for free promotions. Email partnership proposals to different startups, events, and meetups to cross-promote with them.

Apply for speaking opportunities

Speaking at conferences, events and universities are an effective way to publicize your mobile application. To become a speaker, instead of applying online, reach out to event organizers. Conceptualize your idea and relay it like a story. Deliver your speech with full emotions so that people can relate to you more.

Press Release

Craft a press content including your mobile app development vision, the motto of the app and the problem you are solving through your app and send it to relevant writers. Search the writers who have previously published articles about them.

Campus Ambassador Program

Creating a campus ambassador program for college students can help you to form a team of pastors for your brand. Students are always zealous and motivated to get work experience with a startup so it good to utilize their talent in a fruitful way for marketing your brand. Created a program with fixed tasks for ambassadors and organize weekly meetings with them. Invite all ambassadors in your events and ensure they are enjoying and befitting form their experience.

Collect Feedback

User feedback plays an important role in evaluating the performance of the mobile app and to improve retention rates. Most of the entrepreneurs believe that some of their best ideas for app updates came from users. So if you want to market your mobile app within a fixed budget, try to build virality within the app itself.

Final Words

The app gives your customers the ability to interact with your business on their schedule. And as compared to emails, the open rate of Push notifications is also high that clearly shows that the mobile app is the best way to connect with your customers.

To make your mobile app popular among users, app marketing is very important but it can be difficult and pressuring. To make your app’s marketing successful, you will need creative mobile app developers who will ready to hustle, and we can help you with the same. With Consagous, you can come a long way without spending millions of dollars. Let’s talk.   

Digital Trends That Will Change Businesses In 2019

“By 2022, at least 5% of digital commerce orders will be predicted and initiated by AI”

In the past, purchases were more transactional in nature but now it’s become a journey with more emphasis placed on relationship building, not just buying. Therefore, reinvention in shopper journey is a most universal business trend right now. The ideal shopping journey blends a brand into the entire customer’s experience by providing the value before, during and after the shopping and builds a strong relationship.

Technology is interlinked into almost every step, with the mobile application development keeping their customers bind to the company for forever. With the help of a plethora of available technologies, businesses are in the middle of a head-to-toe makeover.

Now, retailers are more focused on the strategic initiatives that will give them a competitive advantage in the future.  

Though physical stores will continue to play an important role in tracking customer behavior and shopping pattern, they need to evolve more to serve efficiently internet-connected shopper as well. If more experiential shopping experiences will be built around purchases, it will help businesses to know their customer and their requirement more closely.

“Artificial intelligence is expected to be the most impactful technological advancement for businesses in the next five years”.

Nearly 59% of 602 industry professionals surveyed by Euromonitor International in September 2018 ranked AI ahead of other buzz-worthy technologies. It also moved ahead of the IoT, which respondents in a February survey ranked as being the most impactful technology in the next five years.   

Top Digital Trends to Watch in 2019

1. Conversational commerce

Texting and voice chatting via a mobile application such as Facebook Messenger, WeChat, and WhatsApp enable people to discover and purchase goods and services easily. Although conversational commerce bots met with mixed success but with the help of AI mobile application development and related technologies improvements are on the way.

2. Immersive commerce

Today most of the technologies like AR, VR and 360-degree video allow retailers to project their products virtually into the physical environment to configure for fit or function. For example, people can view furniture and clothes in 3D then project the selected items into a physical space to check if they fit, or not.

3. Unified commerce

In the market, there are various mobile applications are available and customers use a number of channels throughout both the buying process. And they want a seamless experience across channels at various stages of the shopping journey. To make their journey seamless and appealing organizations should interact with customers in a way that they want by understanding their preferences.

4. Subscription

Currently, Subscription commerce is in trend, it enables organizations to build and manage a subscription business model. Now everything from socks to video games can be sold on a recurring and automatically renewing basis. Mobile app development companies benefit from repeatable, predictable revenue and customers like the cost savings, customization, and convenience.  

5. Personalization

Now technologies have become more mature as compared to the past because of which personalization throughout the customer journey has become possible. Now, there are more opportunities in hand to personalize the purchase such as landing page, search, product recommendation, banners, and offers. It has various paybacks including increased ROI and lower cart abandonment.

6. Visual configuration

Visual configuration is a combination of technologies such as 2D/3D images and video, floor space planning and computer-aided design, and can be used together with AR and VR. A visual product configurator presents an exact outline of configurable and customizable products, allowing customers to have a compelling experience interacting with the product.

7. IoT-Enabled Digital Commerce

“IoT” provides greater visibility across the fulfillment process. It also enables retailers to meet the demands of the modern consumer who is purchasing online. This furious technology also allows companies to track customer behavior and orders moment.

Today with the blessings of IoT, connected machines can make purchases on behalf of human customers directly by gleaning their demands based on rules and preferences. The main benefit of IoT commerce is to reduce customer effort and friction in purchases.

8. Enterprise marketplace.

Enterprise marketplace is a growing business model, as instead of selling own products, organizations are selling third-party products that are owned by someone else. Early adopters such as shopping malls, mobile app developers and manufacturers already have large numbers of customers and partners for examples Walmart, Fraport, and Sinopec.

9. API based commerce

To enhance the new customer experiences, organizations are partnered with API-based commerce to separate the frontend from the backend and quickly integrate new capabilities without affecting the existing architecture.

Today businesses are building commutable platforms instead of relying on a single commerce solution.  

10. Artificial intelligence

AI is a combination of multiple technologies including machine learning, natural language processing, deep learning and others that can deal with big data and can make conclusions without being specially programmed.  

Now organizations are availing AI for content personalization, price optimization, fraud detection, and virtual assistants for categorization and customer segmentation.

Summing Up

New digital trends will not only lead to tremendous financial rewards, but also spark new possibilities, and opportunities for seamless and secure sales. Online shopping has undergone several significant transformations with the help of mobile applications as purchases through mobile phones have increased globally.

In 2020, according to the market predictors if next-generation 5G networks achieve their promised super-fast internet speeds then it will start a wild ride for both businesses as well as customers.

To know more about digital trends, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

TRANSFORM THE CUSTOMER EXPERIENCE WITH MOBILE APP PERSONALIZATION

Ten years ago, Amazon introduced product personalization, now, as huge amounts of data are easily available to marketers and businesses, they are actively participating in changing the customer experience using mobile app personalization on a granular scale.

Technologies are the main reason behind personalization at scale for companies of all sizes and once they achieved their predefined goal, they developed a fruitful relationship with customers and the ability to offer a frictionless customer experience.

For years now, we’ve been hearing about the benefits of personalized mobile application development and now it already strikes the floor to bombarded with marketing and advertising to offer a tailored experience to customer to enhance online brand visibility.

No doubt mobile application solutions are the most leading medium for businesses to attain great heights, however, without personalizing experience mobile app users move away too fast. Therefore, instead of going with a static experience this won’t live up to the user’s expectations, go with actual needs of users and identify the ways to fulfill that without any compromise.  

Firstly let’s discuss what exactly mobile app personalization is?

What is Mobile App Personalization?

The mobile app personalization is the process to build a customized mobile application that can meet the customer requirement instead of a broad, one-size-fits-all experience for all the users.

In mobile app personalization, all the features are based on customer preference for their particular needs that can generate attention without losing the grip. According to research, there are more than 1.5 million apps are on the play store and around 66% of apps deleted immediately by users due to unfriendly features and the ones who don’t delete, use them rarely.

Thus, owning a personalized mobile application will be a tough competition for your competitors. So ask your mobile app developers to tighten up their belts to make the apps user-friendly, by keeping user’s expectations in mind.

Benefits Of Mobile App Personalization

Following are the benefits of Mobile App Personalization:

Builds loyalty – 

When users feel they are important, they love to visit again at the same shop and it reflects on your ROI that you are not just invested in them but also know them personally. Mobile app personalization allows vendors to know the purchase pattern of their customers more closely by collecting the data from all channels to create a personalized profile.

In this way, they can send offers and notification directly to the user app and can know whether they interested in the offers or not.

Enhances Engagement –

We live in a world, where everybody wants instant gratification, and customers’ expectations have imitated that. A smooth customer experience is only possible through real-time engagement that spans touch points and multistage journeys.

There are countless ways through which mobile app development companies can personalized customer journey only they need to embrace new technologies like machine learning, IoT, AI etc.  to keep up with the impregnation of touch points.

Retains Users-

If your mobile app works on a subscription basis, then it is must to retain app users. Retaining does not simply mean keeping the users engaged with your content, images or with attractive features, it is also about expelling the obstacles in the renewal procedure. When mobile applications are personalized on the basis of user’s behavior patterns and subscription status, it will help you in nibbling users who are more certain to drop off.

That’s the reason; mobile app developers and designers are trying to modify the apps to attract user-traffic and to make them likable to users, so they can enjoy all the app features easily.

Drives More Purchases-

For every online business, it is very disappointing when users leave their shopping cart mid-way without making a payment and this is a most common conversion problem seen in mCommerce mobile apps. However, as a marketer, you can’t send a push notification to all users to encourage them to check out, as not all of them will be having items in their cart. So, by using data based on user-behavior, you can narrow down the segment of users which you want to target and can use demographic data to determine what kind of product and content they like the most.  

Summing Up

According to a recent survey, nearly half of all shoppers made impulse buys from personalized recommendations and nearly three-quarters show disappointment when they do not experience some type of personalization. Approx. 44% of buyers will become repeat buyers if they have a personalized shopping experience.

Above mentioned figures clearly show that successful custom mobile app development is solving real challenges smoothly and become the reason of making happy, long-term customers.  

So, have you got an idea for the next great app? Let us know about it and we will be happy to help you. Contact us today or visit Consagous Technologies.