How Companies Can Use Big Data to Improve Mobile App Development

People have been talking about big data, surely you’ve also heard of it, but do you exactly know how it can improve the mobile app development process? Let’s take a deep look over it.

Big data has left its impression on every industry comprehensively including Fintech, Healthcare, Retail, Education, Insurance and Marketing. Companies are using big data to know their clients more closely so they can successfully target consumers who might benefit from their products and can design and manufacture better products for their customers’ specific needs.

Many industry gurus have concluded that by 2020, the mobile application development company will be worth $20 billion, and with this increasing rate, the level of competition has also increased. However, this prediction cannot achieve in the coming years without the flotation of big data.

Need of Big Data in Mobile App Development

The importance of Big Data in mobile app development cannot be baffled. It allows companies to know more about their customers than ever before. All retail companies use Big Data to systematize their online stores, purchase histories and more to improve every aspect of the company.

Now, most of the mobile app development companies have started using Big data technology to improve their practice toward mobile app development. In the last few years, Big Data is growing bigger as the amount of data mobile users originate on a daily basis has gone beyond the petabyte levels.

Big data is not restricted to large businesses, means small to midsize companies can use this technology to manage the information of their daily activities such as expense, sales and inventory records, as well as invoices.

Benefits of Big Data in Mobile App Development

Major companies and research centers are using artificial intelligence and advanced analytics to exemplify and visualize massive amounts of data in productive ways. This can open up hidden patterns in markets and consumer behavior and help organizations to identify opportunities.

More about Speed than Quantity

Instead of having unlimited amounts of information, Big Data only receive high-quality information in a timely manner that is important to your business. It also allows business owners to predict future trends by knowing every aspect of the business.

The more you know about your business, the better decisions you can make for your businesses. Without big data, it’s not possible to know the exact motto of the buyer of buying the particular thing. So to know your consumers closely, switch to Big data mobile app development, it will help you throughout the purchase journey and allow you to trace their footprints.

Enhance customer engagement

Big data is a driving force behind ML technology; it helps businesses to understand customers’ desires in a better way by improving the products according to their needs. If you are a businessman, might be you are thinking that you know your customers and what their likes and dislikes but Big Data can help you to know what your customers are really doing.

With the help of big data, you can capture customers’ behavioral information from any type of device, including laptops, desktops, smartphones, tablets and more.

Create advanced marketing campaigns

Big data helps is designing a perfect market campaign and to track the performance data. This information guide company’s for content strategy and its flow. For marketing purpose, Big Data holds a huge potential as it allows trendsetters to predict the upcoming trend of the industry. By opening the doors of all opportunities to know the customer intently, Big data has become the king, no matter how small data is, it has a story that matters.

Having all of this information and being able to analyze it properly allows you to send your target audience the right message that will get them to buy from you.

Make sense of social media  

Don’t underestimate the power of social media, it has a lot to do, so take advantage of every social media platform that makes sense for your business. Big data can be used to identify the people and brands who mentioned your business on social sites whether it’s a client review or complaints or unstructured data. Use these data to make smarter business decisions.

Use all social media platforms to leverage positive customer experiences, and make sure to reply to customers who mention your company as much as you can. By knowing your customers better and understanding how they interact with different social media platforms, you can find more attractive ways to sell your product to them.

Summing Up

There are copious sources of information are available and more pop up every day. In the upcoming days, we will see many businesses will shift their data to the cloud. The tools for big data have never been better than they are right now.

The amounts of information you can gather about your customers and the ways you can use it for the growth of your company is phenomenal. So, this is a time you can start using big data to skyrocket your business. Stay ahead of the game and take advantage of big data to drive sales and boost your business growth.   

To know more about Big Data Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

TRANSFORM THE CUSTOMER EXPERIENCE WITH MOBILE APP PERSONALIZATION

Ten years ago, Amazon introduced product personalization, now, as huge amounts of data are easily available to marketers and businesses, they are actively participating in changing the customer experience using mobile app personalization on a granular scale.

Technologies are the main reason behind personalization at scale for companies of all sizes and once they achieved their predefined goal, they developed a fruitful relationship with customers and the ability to offer a frictionless customer experience.

For years now, we’ve been hearing about the benefits of personalized mobile application development and now it already strikes the floor to bombarded with marketing and advertising to offer a tailored experience to customer to enhance online brand visibility.

No doubt mobile application solutions are the most leading medium for businesses to attain great heights, however, without personalizing experience mobile app users move away too fast. Therefore, instead of going with a static experience this won’t live up to the user’s expectations, go with actual needs of users and identify the ways to fulfill that without any compromise.  

Firstly let’s discuss what exactly mobile app personalization is?

What is Mobile App Personalization?

The mobile app personalization is the process to build a customized mobile application that can meet the customer requirement instead of a broad, one-size-fits-all experience for all the users.

In mobile app personalization, all the features are based on customer preference for their particular needs that can generate attention without losing the grip. According to research, there are more than 1.5 million apps are on the play store and around 66% of apps deleted immediately by users due to unfriendly features and the ones who don’t delete, use them rarely.

Thus, owning a personalized mobile application will be a tough competition for your competitors. So ask your mobile app developers to tighten up their belts to make the apps user-friendly, by keeping user’s expectations in mind.

Benefits Of Mobile App Personalization

Following are the benefits of Mobile App Personalization:

Builds loyalty – 

When users feel they are important, they love to visit again at the same shop and it reflects on your ROI that you are not just invested in them but also know them personally. Mobile app personalization allows vendors to know the purchase pattern of their customers more closely by collecting the data from all channels to create a personalized profile.

In this way, they can send offers and notification directly to the user app and can know whether they interested in the offers or not.

Enhances Engagement –

We live in a world, where everybody wants instant gratification, and customers’ expectations have imitated that. A smooth customer experience is only possible through real-time engagement that spans touch points and multistage journeys.

There are countless ways through which mobile app development companies can personalized customer journey only they need to embrace new technologies like machine learning, IoT, AI etc.  to keep up with the impregnation of touch points.

Retains Users-

If your mobile app works on a subscription basis, then it is must to retain app users. Retaining does not simply mean keeping the users engaged with your content, images or with attractive features, it is also about expelling the obstacles in the renewal procedure. When mobile applications are personalized on the basis of user’s behavior patterns and subscription status, it will help you in nibbling users who are more certain to drop off.

That’s the reason; mobile app developers and designers are trying to modify the apps to attract user-traffic and to make them likable to users, so they can enjoy all the app features easily.

Drives More Purchases-

For every online business, it is very disappointing when users leave their shopping cart mid-way without making a payment and this is a most common conversion problem seen in mCommerce mobile apps. However, as a marketer, you can’t send a push notification to all users to encourage them to check out, as not all of them will be having items in their cart. So, by using data based on user-behavior, you can narrow down the segment of users which you want to target and can use demographic data to determine what kind of product and content they like the most.  

Summing Up

According to a recent survey, nearly half of all shoppers made impulse buys from personalized recommendations and nearly three-quarters show disappointment when they do not experience some type of personalization. Approx. 44% of buyers will become repeat buyers if they have a personalized shopping experience.

Above mentioned figures clearly show that successful custom mobile app development is solving real challenges smoothly and become the reason of making happy, long-term customers.  

So, have you got an idea for the next great app? Let us know about it and we will be happy to help you. Contact us today or visit Consagous Technologies.