How Companies Can Use Big Data to Improve Mobile App Development

People have been talking about big data, surely you’ve also heard of it, but do you exactly know how it can improve the mobile app development process? Let’s take a deep look over it.

Big data has left its impression on every industry comprehensively including Fintech, Healthcare, Retail, Education, Insurance and Marketing. Companies are using big data to know their clients more closely so they can successfully target consumers who might benefit from their products and can design and manufacture better products for their customers’ specific needs.

Many industry gurus have concluded that by 2020, the mobile application development company will be worth $20 billion, and with this increasing rate, the level of competition has also increased. However, this prediction cannot achieve in the coming years without the flotation of big data.

Need of Big Data in Mobile App Development

The importance of Big Data in mobile app development cannot be baffled. It allows companies to know more about their customers than ever before. All retail companies use Big Data to systematize their online stores, purchase histories and more to improve every aspect of the company.

Now, most of the mobile app development companies have started using Big data technology to improve their practice toward mobile app development. In the last few years, Big Data is growing bigger as the amount of data mobile users originate on a daily basis has gone beyond the petabyte levels.

Big data is not restricted to large businesses, means small to midsize companies can use this technology to manage the information of their daily activities such as expense, sales and inventory records, as well as invoices.

Benefits of Big Data in Mobile App Development

Major companies and research centers are using artificial intelligence and advanced analytics to exemplify and visualize massive amounts of data in productive ways. This can open up hidden patterns in markets and consumer behavior and help organizations to identify opportunities.

More about Speed than Quantity

Instead of having unlimited amounts of information, Big Data only receive high-quality information in a timely manner that is important to your business. It also allows business owners to predict future trends by knowing every aspect of the business.

The more you know about your business, the better decisions you can make for your businesses. Without big data, it’s not possible to know the exact motto of the buyer of buying the particular thing. So to know your consumers closely, switch to Big data mobile app development, it will help you throughout the purchase journey and allow you to trace their footprints.

Enhance customer engagement

Big data is a driving force behind ML technology; it helps businesses to understand customers’ desires in a better way by improving the products according to their needs. If you are a businessman, might be you are thinking that you know your customers and what their likes and dislikes but Big Data can help you to know what your customers are really doing.

With the help of big data, you can capture customers’ behavioral information from any type of device, including laptops, desktops, smartphones, tablets and more.

Create advanced marketing campaigns

Big data helps is designing a perfect market campaign and to track the performance data. This information guide company’s for content strategy and its flow. For marketing purpose, Big Data holds a huge potential as it allows trendsetters to predict the upcoming trend of the industry. By opening the doors of all opportunities to know the customer intently, Big data has become the king, no matter how small data is, it has a story that matters.

Having all of this information and being able to analyze it properly allows you to send your target audience the right message that will get them to buy from you.

Make sense of social media  

Don’t underestimate the power of social media, it has a lot to do, so take advantage of every social media platform that makes sense for your business. Big data can be used to identify the people and brands who mentioned your business on social sites whether it’s a client review or complaints or unstructured data. Use these data to make smarter business decisions.

Use all social media platforms to leverage positive customer experiences, and make sure to reply to customers who mention your company as much as you can. By knowing your customers better and understanding how they interact with different social media platforms, you can find more attractive ways to sell your product to them.

Summing Up

There are copious sources of information are available and more pop up every day. In the upcoming days, we will see many businesses will shift their data to the cloud. The tools for big data have never been better than they are right now.

The amounts of information you can gather about your customers and the ways you can use it for the growth of your company is phenomenal. So, this is a time you can start using big data to skyrocket your business. Stay ahead of the game and take advantage of big data to drive sales and boost your business growth.   

To know more about Big Data Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

How to Make Money Persistently With Your App without “Creepy Ads”

Nowadays the amount of time spends by people with their smartphones continues to increase. According to comScore’s, “the average American adult spends 2 hours, 51 minutes on their smartphone every day, about 86 hours a month.”  

This is a reason mobile commerce has now become a major attraction of retailers. According to eMarketer “mobile’s share of U.S. online sales will surpass 50% by 2021. In other regions, the figure is already well above that”. Retailers are now investing in mobile app development to know every phase of their customer journey and to earn money consistently. But monetizing an app is not an easy task because most people don’t want to pay for downloading a new app for their smartphones. Therefore to earn money app developer allow ads to be placed within their mobile applications to generating revenue, it seems good but it often backfires when the propagation of ads disrupts the user and make them to delete the app altogether.

It also not makes sense to only rely on advertisements for earning money if your app is doing good in the market: that isn’t possible without a big marketing budget to start with. Therefore for an app, ads are not always an effective method of generating predictable revenue.

Best way to make money persistently

For developers, the efficient way to make money is to offer “freemium” apps; an app itself is free to download. These kinds of apps allow users to make additional transactions and involve subscriptions charges or even permit users to buy physical goods within their digital app. According to a study, only 5.2 percent of smartphone users make in-app purchases, but those users can spend twenty times as much as other users on a monthly basis.

How to make money with your app without ads

There are various ways through which you can monetize your app without ads, let’s discuss a few of them:

·         Use “freemium” app model

·         Develop a paid version of your application

·         Have users subscribe to access your services

·         Start app referral program  

Let’s have look at above-mentioned ways more specifically:

1. Use “freemium” app model

Recently, the freemium app model has become a leading strategy for mobile app monetization as more than 61% of mobile app development companies suggesting it. This app model allows app users to “Try before Buy”, means allow them to download the app for free and pay later for additional features. It can be for one-time use, monthly use or for yearly use.

2. Develop a paid version of your app

For a paid model of an app, users have to pay the full amount to download an app but most of the users are unwilling to pay for an app, therefore, it’s not the best way to earn money. The paid model of an app only work best when:

·         The app belongs to a renowned company

·         There is no free alternative

Other than this, mobile app developers who want to monetize their app using a paid model will mostly create two separate versions of their app; a premium version and a free “lite” version that often has advertisements.

3. Users subscription to access services

This is the best model for businesses that offer oft-used services such as news, music, videos, books etc. This service unlocks the content and other features for users. It can be automatically renewing just like Netflix. In this app you have to pay monthly charges and amount will deduct from your bank account automatically.

4. Start app referral program  

Currently, an app referral program is gaining a huge attraction of users, recently many apps have applied this strategy and have increased their user base. In this program app owners may include a section that directs users to other apps. By directing users to other productivity app is compensated for referring new customers to related apps. Both Apple and Amazon are using this technique to offer affiliate programs for mobile app developers. Amazon permits Android developers to sell its merchandise through their app and share the profit, similarly

Apple’s Affiliate program allows iOS developers to earn money by connecting Apple Music and iTunes content in their app.   

Summing Up

No matter what kind of mobile app you have created, marketing plan to successfully monetize your app should be given just as much consideration as creating a user-friendly platform.

If you have created convenient and repeatable in-app transactions, then the chances of a better app position will automatically increase and you can retain your users and generate lasting revenue.   

To know more about mobile app marketing, contact us at +1 (512) 333-1321 or visit Consagous Technologies.

The Importance of Mobile Gestures in Boosting App User Experience

Years ago, when Apple launched its first iPhone, people went crazy for touchscreen mobile phones. There was not only tapping on interface anymore but nibbling, escalating and swiping. It was a huge hit. Touch gestures in mobile app development have become extensive.

In the starting, there were only a few elementary movements. But, with adding combinations like double touching, long pressing, long press dragging etc., the era of gestures started mushrooming. New features are continually coming but, the cynosure remained on natural behavior and congenital workflows.

Today, in-app gestures in mobile application development are so natural to us that we don’t even consider it unique. Most of the mobile phone users may not know a single gesture by name, but they spend most of the time in figuring out and learning them.

What Kind of Touch Gestures Are There?

There are various gestures in all shapes and sizes are listed in the graphic below. All these gestures are already very common because all mobile phone users are used to them. All these touch gestures are used across all the mobile application platforms, so the user becomes habitual with this experience and can control gestural.

Designing touch gestures for applications is not an easy task, it requires strong planning, excellent ecosystem, appealing designs, and conceptual foundation. Lacking any of these elements may risk the value and ROI of the finished product.

It is very important for mobile app developers to keep all these gestures within the reach of user’s thumb as most of the mobile phone users use the thumb for navigation. So, all the app functionalities need to be concentrated.

 

Importance of Touch Gestures over the Buttons

Save Time

It saves user’s time by reducing the number of steps required to perform a particular action. Now, in mobile phones, everything is one-touch away. Because of smart gestures, actions including search, surf, and click, are become easier.

Save Space

Gestures are the logical way to make your app aesthetically pleasing and clear. Navigation through touch gestures removes unnecessary icons and numerical buttons on the screen that provides breathing space to an app without creating a mess. Touch gestures also provide more space for valuable content and let the user do a valuable task without any distractions.

Engaging

Gesture increase engagement and provide tactile experience, which is really enjoyable. It also makes interaction with content more natural and spontaneous and also makes us believe that we are interacting with something tangible. Engaging interaction can give users a sense of accomplishment that the reason we become more immersed in this experience.

Give Your Users Clues

While designing a mobile application always keep in mind the needs of your target audience. During mobile application development, give your users clues about the availability of gesture and guide them about the gestures step by step. Start by showing only the most relevant options for interactions. There are various visual interaction design techniques are available to increase user experience.  

Role of animation in gesture-based mobile app development

Gestures are closely linked to animations in mobile application development as it plays an important role in nurturing an illusion of interactivity for app users. When animation paired with Gestures, it makes the brain believe that it’s interacting with touchable objects and also provides visual feedback to the user. Without animations, users wouldn’t get the idea of successfully completed a gestural action.

Now in every innovative gestural interaction, animation has become standard. It feels so smooth and spontaneous that countless list-based applications adopted this gesture simply by convention.

Things you should take into consideration before designing a gesture-based interface

Increased User Effort

Most of the gestures are difficult to learn or remember. Let’s take an example, in most mobile apps a single finger gesture means one thing, the same gesture with two fingers means another, and yet another with three or four.

Lack of Feedback

Most of the gestures do not leave any record behind their path, which means if one makes a gesture and gets a wrong response, there is no information available to help understand why this happened.

Lack of flexibility

Most of the gestures are not consistent across mobile apps yet and are not always flexible for users. Even a simple gesture of swiping over an email item work differently in various mail apps.

For example, in Apple Mail, for deleting an unread item user should swipe left and in Gmail, swiping to the left marks an email as unread.

Conclusion

The gesture-based user interface has solid possibilities to enhance the user experience, they are also a powerful mode of interaction. Today designing a mobile app without gestures may cause a downfall for you. So for the app success, design a meaningful gesture and tie it to an action and allow the gesture to linked with the particular action.

Before integrating mobile app gestures, mobile app developers need to make sure about the proper visual analysis tools, like touch heat maps, tracking, optimization, and troubleshoot these user actions. Never forget “Seeing is believing” so make your mobile app appealing as well as seamless to use. 

Consagous specialize in business-centric mobile app development solutions. Please contact us at +1 (512) 333-1321 Or email us at projects@consagous.com or get a free quote HERE